The new vegan hot dogs will begin rolling out to major retailers nationwide later this year.
The long-awaited debut of plant-based offerings from Oscar Mayer has finally arrived with the introduction of NotHotDogs and NotSausages, the first-ever plant-based Oscar Mayer products, courtesy of join venture The Kraft Heinz Not Company. This exciting launch marks a significant milestone in the joint venture between The Kraft Heinz Company and TheNotCompany, Inc., as they venture into the plant-based meat category.
A Delicious Alternative for Everyone
In response to the growing demand for plant-based options, The Kraft Heinz Not Company aims to cater to a wide range of consumers, from devoted vegans to those simply curious about plant-based foods.
Lucho Lopez-May, CEO at The Kraft Heinz Not Company, said, “At The Kraft Heinz Not Company, our goal is to create mouthwatering, plant-based foods that are delicious and accessible for everyone—from the devoted vegan to the plant-based curious. We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity, and legacy of the Oscar Mayer brand.”
Courtesy of Oscar Mayer
Meeting Consumer Needs in the Evolving Plant-Based Space
Despite the exponential growth projected for the plant-based market, certain segments like hot dogs and sausages have remained relatively untapped due to issues with taste and texture in existing offerings. With Oscar Mayer NotHotDogs and NotSausages, available in Bratwurst and Italian sausage flavors, The Kraft Heinz Not Company aims to address these concerns and cater to evolving consumer preferences.
Innovating for a Better Future
The launch of these plant-based innovations represents The Kraft Heinz Not Company’s dedication to bringing delicious alternatives to market quickly. Building on their success with products like Kraft NotMac&Cheese and NotMayo, the joint venture is poised for further expansion into new categories and international markets in the coming year.
Join the Plant-Based Movement
The Kraft Heinz Not Company will be sampling the new products at Expo West (booth #N1732) in Anaheim March 12 to March 16. These exciting innovations will soon be available in major retailers nationwide, offering a delicious plant-based option for all.
For the latest updates and information, follow Kraft Heinz, Oscar Mayer, and NotCo on Instagram (@kraftheinz, @oscarmayer, @NotCoUS).
