The Grammy-nominated singer and songwriter has been a longtime fan of the brand’s Superfood Cleanser.
California-based vegan skincare brand Youth To The People (YTTP) has appointed Grammy-nominated singer and songwriter Omar Apollo as its inaugural voice of the brand. Known for its innovative superfood and science-backed formulas, YTTP has chosen Apollo to represent its ethos and values as they continue to make waves in the skincare industry. This partnership will see Apollo lend his voice to various YTTP products, starting with the highly anticipated re-launch of its Superfood Air-Whip Moisture Cream on July 19.
Youth To The People Welcomes Apollo as the First Brand Voice
Expressing enthusiasm for the collaboration, Apollo shared, “I’m so excited to be the first brand voice at Youth To The People. I’m inspired by the brand and everything they bring to the skincare industry and beyond. I’m looking forward to sharing more about the products I love and use every day.” His long-standing admiration for the brand’s cult favorite, the Superfood Cleanser, makes Apollo a fitting choice to embody the YTTP spirit.
Greg Gonzalez and Joe Cloyes, founders of YTTP, in turn, shared, “We have always been inspired by Omar’s creative talent and connection to his community. He lives his truth and brings authenticity to everything he does, and through that inspires others to do the same. Beyond product, this is one of the most important missions of Youth To The People. We are so excited to welcome Omar as the first voice of the brand.”
Omar Apollo Courtesy of Youth To The People
Global Expansion and Commitment to Positive Change
In addition to this exciting partnership, YTTP has recently expanded its reach globally, launching in the UK and opening its first-ever retail experience in London. As the brand continues to grow its community worldwide, it also plans to venture into new skin and lifestyle categories. YTTP’s commitment to creating positive change extends beyond skincare, as they actively support nonprofit leaders in climate, gender equity, racial equity, and human rights through its Good To The People fund.
As Omar Apollo steps into his role as the voice of Youth To The People, the brand looks forward to the positive impact this collaboration will have on their community and the wider world. By combining their shared values and unique perspectives, YTTP and Apollo aim to inspire others to embrace authenticity, wellness, and creativity, while advocating for positive change.
Visit YouthToThePeople.com for more information on the brand.
