After disappearing from store shelves in 2018, the customer favorite is back to stay.
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MorningStar Farms, a pioneering force in plant-based options, is making waves with the long-anticipated return of their vegan Riblets. After over five years, their #1 most requested item is back and here to stay, much to the delight of customers eager to savor that saucy, rib-inspired delight all year round.
A Return Tour for MorningStar Farms Riblets
MorningStar Farms Riblets, known for their delicious taste and loyal fanbase, are set to delight meat lovers, flexitarians, and vegans alike. The "Return Tour" is a testament to MorningStar Farms' commitment to reward loyal Riblets fans and captivate new ones. This journey leads up to the nationwide return to retail in Spring 2024, promising a consistent supply of this much-loved product.
Fulfilling the Demand
Joe Beauprez, Senior Director of Marketing, Frozen Foods at MorningStar Farms, said, "MorningStar Farms Riblets left shelves in 2018 and ever since then, loyal fans have petitioned, begged, and demanded to get Riblets back in their lives. You asked. We've answered. Unlike certain fast-food sandwiches, there's nothing 'limited' about this return–Riblets are here to stay."
The vegan Riblets will grace the shelves in Spring 2024, available in two delicious sauces: Sweet BBQ and Korean BBQ. Packaged conveniently in trays with two Riblets for an SRP of $8.79, these plant-based alternatives boast 26g of protein. Their tender, juicy texture and the sweet, tangy flavor promise an irresistible experience, whether savored with a fork, fingers, or even nestled in a homestyle bun with pickles and onions.
Courtesy of MorningStar Farms
More to Come from MorningStar Farms
Excitement abounds as MorningStar Farms teases more updates and exclusive opportunities to get your hands on these delightful vegan ribs. Keep an eye out for further news and the chance to be among the first to relish the long-awaited return of Riblets.
Visit MorningStarFarms.com to learn more.
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