A recent survey conducted by YouGov revealed that nearly one-third of Americans are ready to start 2022 with more plant-based foods, and Veganuary is here to help.
As one of the fastest-growing social movements in history, more Americans than ever plan to eat vegan in 2022. YouGov recently conducted a survey that concluded 32% of Americans are planning to eat more vegan foods next year! Veganuary—the global movement that encourages and aids people in going vegan each January—has just launched its 2022 campaign and is up to the task of helping that 32% make a successful transition.
More Americans Want to Eat Vegan in 2022
The survey conducted by YouGov found that 31% of Americans are interested in eating a fully vegan diet but have several reservations, including affordability, perceived inability to stick with it, and a desire to find meal plans and recipes to help the transition.
The survey also indicated that 30% of Americans have admitted that their perceptions of a vegan diet have changed for the better over the last two years—since Veganuary originally launched in the US.
Veganuary Helps Ease the Vegan Transition
Veganuary launched in the UK in 2014 and has since amassed more than 1 million pledges of people committing to going vegan for the month of January. In 2020, 400,000 people signed up for the pledge, followed by 582,000 people in 2021. Veganuary just initiated its 2022 campaign and is expecting more people than ever to sign up for the 31-day pledge.
When registering for the Veganuary pledge, you’re provided with support designed to help mitigate the previously mentioned reservations, helping to ease the vegan transition and create a longer lasting dietary change. You will be given a free celebrity e-cookbook filled with plant-based recipes by vegan celebrities, such as Evanna Lynch, Mayim Bialik, and Chris Smalling. You’ll also receive an Official Veganuary Starter kit as well as daily recipes, meal plans, tips on eating out, nutrition trackers, and daily support via an email series that lasts for the entire month. Additionally, Veganuary has partnered with a variety of restaurants, brands, and retailers to provide special offers and discounts throughout the month to participants.
Visit Veganuary.com for more information or to sign the pledge!