Oatly soft serve is rolling out to exclusive locations in the US—mainly, baseball stadiums. The Swedish oat milk company partnered with the Texas Rangers and the Chicago Cubs for the big debut. Previously, the machine could only be found at a tiny vegan-friendly restaurant in New York City—Dirt Candy. The elusive soft serve machine will be installed in the two teams’ home stadiums—Globe Life Field in Arlington, TX and Wrigley Field in Chicago, IL.
Casey Rapp, General Manager of the Delaware North Sportservice at Globe Life Field, told CultureMap Dallas, “Oatly has partnered with a number of MLB teams and we were lucky enough to be one of them."
Oatly’s North American President Mike Messersmith added, “More and more, people are choosing to eat more plant-based, even at the ballpark."
As part of the partnership with the Rangers, Oatly will become the team’s Official Sustainability Partner. In addition to the soft serve (which comes in chocolate, vanilla, or swirled), Oatly’s iconic and whimsical branding will be displayed around the field, particularly in the Kid Zone.
Despite the animal-heavy stunt food found at many sports stadiums, plenty of sports teams are making concessions available for their plant-based patrons. Both Beyond Meat and Impossible Foods products can be found at sporting events across the country. Similarly, Oatly is moving the needle toward vegan one team at a time.
Photo credit: Vegan Treats
