LA-Based Vegan Food Relief Nonprofit Appears on Rachael Ray
This vegan nonprofit is providing plant-based meals to the houseless in Los Angeles and recently made their debut on the Rachael Ray Show!
This month, The Martha Project—a plant-based food relief organization—received national recognition when the founder, Chef Nicole Derseweh, made an appearance on the Rachael Ray Show. Derseweh started The Martha project in 2019 and has already served over 6,000 high-quality plant-based meals to those without shelter in Los Angeles.
How The Martha Project Got Its Start
After studying at Le Cordon Bleu, Derseweh moved to Los Angeles, where she built up her reputation as a chef while working as a waitress. When her grandmother, Martha Ann, became sick with cancer, Derseweh was inspired to research the way health and nutrition affects the body and how to make nutritious, plant-based food more accessible. This ultimately led her to creating her own food relief project.
The Martha Project is named after Derseweh’s grandmother, who used food as an expression of love and as a way to provide charity to the community. Now, Derseweh is carrying on her grandmother’s legacy through the nonprofit organization.
The Martha Project on The Rachael Ray Show
During her time on the episode of The Rachael Ray Show, which aired on Friday, July 16, Derseweh gave the audience an inside look at how The Martha Project executes its mission of providing plant-based meals to the houseless community throughout Los Angeles, as well as how the organization works to restore dignity through human connection. Derseweh also explained how her team prepares dishes such as chili lime stir-fry, Veggie Love Burritos, Mediterranean plates, and full Thanksgiving spreads, which are then packaged in eco-friendly containers before being distributed.
“Although it seems like what we are doing is serving food, these plant-based meals are just the vehicle for what we are truly serving—love. The Martha Project believes every human is worthy of love and deserving of human contact and the dignity of being acknowledged, seen, and appreciated. That’s why all of our meals are served directly to the encampments and our volunteers engage in healthy connection with the houseless individuals we serve. We take time to make eye contact, ask them how they are doing, and let them know that we see them—that their life matters and they are loved,” Derseweh told VegOut.
At the end of the episode segment, celebrity chef Rachael Ray, in partnership with the brand Wickles Pickles, donated $10,000 to The Martha Project.
The Vegan Ketogenic Diet Cookbook
In addition to running The Martha Project, Derseweh works as a private chef for Hollywood’s health-conscious stars and is also the mind behind bestselling cookbook The Vegan Ketogenic Diet.
More from VegOut
Cruelty-Free Face Moisturizers with SPF
Sunny days call for some SPF!
Pinky Cole Becomes DoorDash’s Chief Restaurant Advisor
Slutty Vegan’s founder and CEO begins a new venture with DoorDash!
10 “Beefy” Vegan Burgers to Grill up This Fourth of July
Fire up the grill! It’s time to get the vegan party started.
8 Easy Food Swaps to Make for Plastic-Free July
Grab those reusable bags, we’re going on a plastic-free food hunt!
This Pittsburgh Restaurant and Jazz Bar Is Now 100% Vegan
Con Alma is every vegan music-lover's dream!
11 LGBTQ-Owned Vegan Restaurants to Support in LA
From coffee shops and sit-down restaurants to a nightclub and dinner party pop-up, there are so many great Queer-owned businesses to check out!
5 Ways to Boost Your Mental Well-Being
Here are some tips to live your best, most balanced life!
Cracker Barrel Adds Vegan Sausage to Menu
Cracker Barrel adds its first plant-based meat option to the menu!
New Vegan Butcher Shop to Open in Long Beach This Year
The Plant Butchers and Sugar Taco’s third location is coming to Long Beach!
Smashburger Launches Plant-Based Milkshakes
Smashburger now offers six fully plant-based milkshakes at all locations!
The Best Store-Bought Overnight Oats
Looking for a quick and easy breakfast? These vegan overnight oats are the perfect option!
Vegan Rainbow Treats That Ship Nationwide for Pride Month
Check out these delicious rainbow sweet treats and drinks that are celebrating Pride all month long!