Kylie Cosmetics Is Getting a Vegan Makeover
Pucker up—Kylie Jenner’s lip kits are being relaunched using a vegan formula.
This month, reality TV star and businesswoman Kylie Jenner announced that her makeup line—Kylie Cosmetics—is getting a vegan makeover. The brand plans to relaunch the beloved liquid lipstick shades using a cruelty-free, vegan, and gluten-free formula.
Kylie Jenner launched her first Kylie Lip Kit in 2015 in three liquid lipstick shades along with a set of matching eyeliners. After a successful test run, Kylie Cosmetics quickly expanded into a multi-million dollar company, featuring 30 shades of liquid lipsticks and 15 matte and shimmer gel eyeliner shades. While Kylie Cosmetics has always been cruelty-free, the updated line will feature 37 lip kits, 30 high glosses, 32 matte liquid lipsticks, nine lip liners, four lip blushes, and 15 matte and shimmer gel eyeliner shades with a new, 100% vegan formula.
In addition to her makeup brand, Kylie Jenner launched Kylie Skin in May 2019. The skincare brand is 100% cruelty-free, vegan, gluten-free, paraben-free, sulfate-free, and is suitable for all skin types. Best-selling items include face moisturizer, eye cream, vitamin C serum, coconut body lotion, and lip oil.
Members of the Kardashian Family Are Eating Plant-Based
As Kylie’s makeup line transitions to a completely vegan formula, some members of the Kardashian family are eating plant-based, as well. Kim Kardashian West began eating a plant-based diet in 2019 and has since committed to giving up animal products for good. Khloé Kardashian also participated in a vegan bootcamp challenge with Kim this past January.
In addition, Kourtney Kardashian, who now dates vegan musician Travis Barker, has begun to adopt a mostly vegan diet as well.
While the Kylie Cosmetics website is currently under reconstruction for a vegan makeover, those interested in purchasing the newly revamped lip kits can stay up to date by checking out the company’s Instagram, @kyliecosmetics.
More from VegOut
10 Best Vegan Restaurants for a Date Night in LA
There are only green flags at these vegan eateries!
Vegan Baked Goods That Ship Nationwide for the Holidays
From Hanukkah bundt cakes and Christmas cookies to gingerbread house kits, this list covers it all!
Our 5 Secret Ingredients for Vegan Holiday Cooking
Add these products to your plant-based recipes this holiday season!
Prados Beauty Celebrates Indigenous Beauty and Resilience
Founder Cece Meadows puts Indigenous voices at the forefront of the beauty industry.
8 Vegan Sweaters to Keep You Warm This Winter
We’re staying warm this season with these vegan styles!
10 Vegan Chocolate Chip Brands Perfect for Baking
These dairy-free chocolate chips were made for cookies, waffles, muffins, and more.
12 Vegan Beauty Gifts to Shop This Holiday Season
Deck the halls with boughs of vegan beauty gifts!
Sustainably and Carefully Sourced Ingredients Set This Native American-Owned Vegan Bakery Apart
Place an order from Wholesome Bakery in honor of Native American Heritage Month!
8 Vegan Bakeries in Los Angeles
Stock up for the holidays at these sweet stops!
11 Best Cruelty-Free, Vegan Laundry Detergents
Elevate your laundry day with these plant-based brands.
Pomona’s First All-Vegetarian Spot Borreguitas Serves Traditional Mexican Dishes
This powerful story highlights how the Torres family turned their 15-year-old restaurant into Pomona’s first vegetarian spot!
10 Vegan Ice Cream Brands That Ship Nationwide
From sorbet bars and gelato to ice cream sandwiches and cones, these desserts hit the spot!