JUST Egg sells 500 million plant-based eggs, reshaping breakfast for a healthier planet!
In a monumental achievement, JUST Egg celebrates surpassing the sale of the equivalent of 500 million eggs since its inception in 2019. This landmark underscores the brand’s pioneering role in revolutionizing the consumption of animal protein while promoting both human and planetary health.
Leading the Charge in Plant-Based Eggs
JUST Egg stands as a trailblazer in the realm of plant-based eggs, commanding over 99% of the market share it created. Continuously expanding, it remains one of the fastest-growing egg brands nationwide.
Josh Tetrick, CEO and co-founder of JUST Egg, said, “We started with a hope that one of the many tens of thousands of plants in nature would be able to scramble like an egg. And a team made up of scientists, engineers, and chefs from across the world turned that hope into the one of the most innovative and impactful products in the market. We’re 500 million steps closer to a more sustainable food system, but we’ve got a long way to go. ”
Courtesy of JUST Egg
Environmental Impact: A Sustainable Choice
By crafting eggs from plants, JUST Egg has mitigated the release of 87 million kg of CO2e, conserved 18.3 billion gallons of water, and preserved 26,900 acres of land previously earmarked for soy and corn cultivation. It’s the same impact as removing 18,913 cars from the road for a year, saving 32 Central Parks’ worth of land, and preserving 27,727 Olympic-sized swimming pools of water. These figures spotlight the environmental toll of traditional chicken eggs while underscoring the efficiency of JUST Egg’s key ingredient, the mung bean.
The mung bean, a cholesterol-free and allergen-free crop, harbors immense potential for the alternative protein industry, as evidenced by a recent report from The Good Food Institute. JUST Egg leads the charge in harnessing this potential.
Courtesy of JUST Egg
Expanding Reach and Impact
Partnering with key retailers and foodservice providers, JUST Egg has achieved widespread availability, reaching over 48,000 grocery stores and 3,300 eateries across North America. Recent product innovations, such as JUST Egg Folded and sustainable packaging for JUST Egg Pourable, further underscore the brand’s commitment to accessibility and environmental stewardship.
As JUST Egg sets its sights on the horizon, aspirations extend beyond the 500 million mark. With forthcoming product launches, including the reintroduction of JUST Mayo and JUST Ranch, the company reaffirms its dedication to advancing a healthier, safer, and more sustainable food system.
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