Available in two flavors, the new burritos are rolling out at stores nationwide this summer.
JUST Egg unveils its latest product: JUST Egg Breakfast Burritos. Packed with simple, plant-based ingredients and handcrafted to perfection, these burritos redefine the frozen breakfast experience.
Elevating Frozen Breakfasts
JUST Egg Breakfast Burritos set a new standard for frozen breakfast fare. With two varieties bursting with flavor and nutrition, they elevate the morning routine with every bite. Each burrito boasts 10g of plant-based protein from fluffy bites of JUST Egg, complemented by a medley of wholesome vegetables and expertly curated seasonings.
Breaking away from conventional production methods, each burrito is meticulously filled and rolled by hand. This attention to detail ensures unparalleled quality and taste in every bite. Free from soy, egg, added sugar, artificial flavors, and GMOs, these burritos epitomize simplicity without compromising on flavor.
Chris Jones, VP of Product Development for JUST Egg, said, “Our company has roots in the Mission District of San Francisco, one of the best places in America to get a burrito, so our standards were high when we began developing our breakfast burritos. The final product tastes amazing, has a great mix of real vegetables and plant-based protein that you can see and taste, and doesn’t get soggy or mushy like other frozen breakfast burritos on the market. I'm so proud of our team for creating such a delicious and unique product and can’t wait for people to try it.”
Meeting Consumer Demands
Addressing the growing demand for plant-based breakfast options, JUST Egg Breakfast Burritos cater to a diverse consumer base. The new burritos will launch at Whole Foods Market stores nationwide in July, and will start rolling out at GIANT and other select retailers in May, for a total of over 850 retail locations.
Courtesy of JUST Egg
Available in Two Flavors: Skillet and Southwest
The JUST Egg Skillet Breakfast Burrito features a delectable blend of fluffy JUST Egg, roasted potato chunks, broccoli florets, sautéed mushrooms, and green bell peppers, seasoned to perfection with dill, caramelized onions, and black pepper. Meanwhile, the JUST Egg Southwest Breakfast Burrito tantalizes taste buds with a zesty combination of brown rice, black beans, poblano peppers, and a fiery chipotle sauce, finished with a dash of cumin, paprika, and cayenne.
Beginning next week, JUST Egg Breakfast Burritos will grace the frozen breakfast aisles of all 198 GIANT Stores, priced at $6.99 each. With just three minutes in the microwave, these flavorful creations offer a convenient and satisfying start to the day.
For more information, visit JU.ST.
