Lite Beef, which originally launched in March 2023, is a heart-healthy, diabetes-friendly plant-based option certified by the ADA and AHA.
In anticipation of Diabetes Awareness Month, Impossible Foods announced today at HLTH 2024 that its Impossible Lite Beef now meets the rigorous standards of the American Diabetes Association’s (ADA) Better Choices for Life program, offering a heart-healthy and diabetes-conscious alternative to traditional meat.
Nutrition Meets Innovation
Impossible Lite Beef provides 21 grams of protein per serving, contains zero cholesterol and 0 grams of trans fat, and keeps saturated fat levels low—all key factors for those managing diabetes or heart health. This breakthrough product also carries the American Heart Association’s Heart-Check certification, reinforcing its role as a healthier and more sustainable choice than lean beef from cows.
Peter McGuinness, president and CEO of Impossible Foods, said, “We have to meet our consumers where they are, and health is one of the top reasons why they choose plant-based. It’s important that we as an industry are educating consumers on the many benefits of plant-based meat and how it can fit into everyday life. Working with trusted organizations like the American Diabetes Association and the American Heart Association helps us clearly demonstrate how products like Impossible Lite Beef are healthy options for people who want to find easy ways to make better choices.”
Courtesy of Impossible Foods
Health Hub and New Heart-Check Certified Recipes
To further consumer education, Impossible Foods launched a “Health Hub” on their website, a virtual resource designed to debunk myths about plant-based nutrition. The hub offers verified health facts, an ingredient glossary, and deep dives on complex topics like soy and fiber—crafted by Impossible’s Health & Nutrition team. The platform also showcases five new Heart-Check Certified recipes to inspire home cooks, including Pineapple BBQ Burger, Southwest Taco Salad, Chimichurri Avocado Burger, Miso Beef Soba Bowl, and Sheet Pan Meatballs.
Courtesy of Impossible Foods
These recipes highlight the versatility of plant-based meat while meeting health guidelines for calories, sodium, and fat content. With Impossible Lite Beef, consumers can enjoy delicious meals that align with heart and diabetes-friendly diets. For more information, visit ImpossibleFoods.com.
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