From actor Mena Massoud comes a brand new way of looking at and cooking vegan fare. After his big break in Disney’s live-action Aladdin, Massoud turned his love of food into an exciting road trip to uncover the most diverse, accessible, and ground-breaking recipes from the top plant-based restaurants across North America. In 2018, when he founded his company Evolving Vegan, which aims to introduce people to plant-based living and help them evolve toward that lifestyle at their own pace, Massoud’s end goal was to create a book that documented his travels, discoveries, and way of life.
The result is EVOLVING VEGAN, part-cookbook/part-travel guide, that will take fellow food lovers and environmentalists on his journey, inspire them to cook more plant-based meals at home, and transform their views on what it means to eat “vegan.”
Breaking the tired mold of leafy greens and nut milk, the book marries as-real-as-it-gets authenticity with a zero-judgement attitude. Featuring 80 global recipes and helpful tips for lifelong and transitioning vegans alike, EVOLVING VEGAN is sure to become the cookbook that everyone will be talking about and cooking from. In addition to serving up some of his personal favorites like Fresh Chickpea Salad, Raw Sweet Potato Lasagna, and Tofu Pad Thai, Massoud also shares recipes he has collected from the rock star chefs he met on his epic trip. From breakfast to dinner, snack time to dessert, taste buds will be tempted with such dishes as Ethiopian Dinner from Brooklyn’s Bunna Café, Cast Iron Mac + Cheese from Donna Jean in San Diego, Jackfruit Flautas inspired by No Bones Beach Club in Seattle, Orange Cauliflower Bites from Red Lentil in Boston, Peruvian Potatoes from DC’s Fancy Radish, No-Bake Maple Pecan Pie from Toronto’s Sweet Heart Kitchen, and an Ice Cream Cookie Sandwich from FOMU Ice Cream Bar in Boston.
Plant-based cuisine has changed drastically over the past decade. Let Mena Massoud show you the future of veganism filled with innovative, inviting, and delicious food that everyone can enjoy! The book is available now for pre-order at evolvingvegan.com.
