Say goodbye to egg shortages—this UK favorite is here to save the day!
The egg industry is facing historic supply shortages and skyrocketing prices, leaving consumers scrambling for alternatives. Enter Crackd, the No-Egg Egg—the UK’s #1 selling plant-based egg product—which is set to debut in the US and will be featured at Natural Products Expo West in Anaheim, California, from March 5-7, 2025, at booth #2473.
A Solution to the Egg Crisis
As traditional egg supplies dwindle, even existing egg replacements have struggled to keep up with demand. Crackd is stepping in to offer a delicious, versatile, and accessible alternative that’s ready to stock grocery shelves nationwide as early as Q2 2025. Unlike many other options, Crackd will be produced in the US, ensuring a steady supply for consumers and retailers alike.
Courtesy of Crackd
The Perfect Egg Substitute
Designed to mimic the taste and texture of traditional eggs, Crackd’s liquid plant-based formula whips up fluffy scrambles, mouthwatering omelets, and works wonders in baking. It’s not just about convenience—it’s a nutritional powerhouse with key benefits. Crackd is made from all-natural, non-GMO ingredients, contains zero cholesterol, and is free from 14 major allergens. It’s also lower in calories and fat than traditional eggs and comes in pourable pouches, each equivalent to seven eggs. Plus, it’s perfect for home cooking and food manufacturing.
Courtesy of Crackd
Bringing Crackd to the US
Jonathan Traub, President of Plant Heads Inc US (the company behind Crackd), is eager to bring the UK-favorite to American households. Traub said, "We are so excited to bring this beloved UK brand to American consumers. Because the egg industry shortage is expected to continue at least through 2025, we think this is the perfect opportunity to provide a versatile, delicious, and available answer for barren egg shelves and soaring prices in supermarkets."
Try Crackd at Expo West
Expo West attendees can visit Crackd’s booth to sample the product, learn about its game-changing features, and discuss retail availability. For more information, visit Crackd.com.
