Good Eat’n is rolling out at more than 250 H-E-B stores across Texas.
NBA superstar and San Antonio Spurs point guard Chris Paul is making a major play in the snack game. His plant-based brand, Good Eat’n, has landed in over 250 H-E-B stores across Texas, just in time for the buzz of the NBA season. Known for its bold flavors and vibrant packaging, Good Eat’n offers snacks that are non-GMO, gluten-free, and free from artificial dyes and flavors.
Courtesy of Good Eat'n
Bold Flavors for Every Snacker
Good Eat’n’s lineup includes Hot Hot Puffs, Cinnamon Sugar Puffs, Nacho Cheeze Tortilla Chips, Big Dill Ranch Tortilla Chips, and Cookies N Creme Popcorn. Perfect for fans of all ages, these snacks combine crave-worthy taste with healthier ingredients. Find them in H-E-B’s Healthy Living department, ready to elevate game-day snacking.
Paul, founder of Good Eat'n, said, “As someone with a plant-based diet and a lover of snacks, I know how difficult it can be to find delicious and healthy alternatives to your favorite foods. I’m excited to expand the Good Eat'n snack line and make it accessible in the Healthy Living section of H-E-B stores throughout Texas.”
Courtesy of Good Eat'n
Teaming Up for Quality and Community
The Texas rollout aligns perfectly with Paul’s debut season with the Spurs. April Siler, CEO of Good Eat’n, said, "We’re proud to team up with H-E-B, a brand that shares our commitment to quality and community, to introduce Texans to these uniquely bold and better-for-you snacks."
Good Eat’n proves that plant-based snacks can be both exciting and approachable. Texans can now join the plant-based revolution with these bold and better-for-you options. Beyond H-E-B, Good Eat’n is also available nationwide on GoPuff.
Stay updated by following @goodeatn on Instagram or visiting GoodEatn.com.
