The vegan beauty brand launches at CVS with clean, sustainable hair care and plans to expand to 5,000 stores by 2025.
Exciting news, natural hair care lovers! California Naturals is making waves with their debut in CVS stores nationwide this October. Known for offering clean and affordable products safe for the entire family, the brand brings a refreshing approach to the hair care aisle with food-grade fragrances and sustainable packaging.
California Naturals Lands at CVS
Starting this month, California Naturals hits 2,000 CVS stores across the US, with plans to expand into 5,000 locations by January 2025. The brand recently welcomed actor Owen Wilson as an investor, advisor, and Chief Shampoo Officer, adding star power to their already impressive lineup. True to their eco-conscious mission, California Naturals uses 100% post-consumer recycled (PCR) packaging and formulas featuring 99% naturally derived ingredients, free from sulfates, parabens, and silicones.
Discover the Hair Care Heroes
Here’s what to look for in CVS stores starting this month:
Coconut Daily Shampoo + Conditioner
This fan-favorite duo returns with an upgraded formula that nourishes and strengthens without stripping your hair. Infused with a coconut cleansing complex and creamy shea butter, this line offers hydration and protection for all hair types, including color-treated hair.
Courtesy of California Naturals
Honeysuckle Super Moisture Shampoo + Conditioner
Perfect for dry or damaged hair, this moisture-rich set repairs and replenishes with murumuru butter, guava seed oil, and chlorophyll to oxygenate the scalp.
10/10 Deep Repair Hair Mask
Treat your strands with this ultra-luxurious mask, scented with rose garden fragrance. The mask seals moisture from root to tip with shea butter, argan oil, and chebe powder.
Courtesy of California Naturals
Look out for California Naturals at a CVS near you—your hair will thank you! For more information on California Naturals, visit CaliforniaNaturals.com.
