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Black-Owned Southern Roots Vegan Bakery Has Big Plans to Expand and Needs Your Help

The vegan bakery is gearing up for a big expansion!

Southern Roots Vegan Bakery

Photo courtesy of Southern Roots Vegan Bakery

The vegan bakery is gearing up for a big expansion!

If you’ve been vegan for a few years, chances are you’ve heard of Southern Roots Vegan Bakery, a Black-owned vegan bakery operating out of San Antonio, Texas that went viral in 2020. This year, Southern Roots Vegan Bakery has big plans to expand and needs your help!

Donate to a Vegan Bakery and Get Vegan Goodies in Return

Marcus and Cara Pitts—the husband-and-wife team behind Southern Roots Vegan Bakery—have set up a crowdfunding campaign this year to help them move forward in their business plan. The second shutdown hit the vegan bakery hard, and the team is looking for a little help in achieving their next set of goals.

Southern Roots Vegan Bakery is attempting to raise $100,000 in their crowdfunding campaign. The team plans to use the money for a variety of resources, including paying off the debt they accrued by keeping their employees in the midst of a pandemic. They also plan to hire more employees to keep up with the demand for their vegan baked goods, as they’ve had to turn down several big opportunities because they simply don’t have enough staff.

Furthermore, Southern Roots plans to use a good portion of the money on new marketing materials and campaigns to make their products more appealing and more publicized. And if the vegan bakery surpasses its campaign goal of $100,000, Marcus and Cara Pitts hope to open their own brick-and-mortar location in San Antonio. Currently, they are working out of a shared kitchen space.

Like most crowdfunding campaigns, this one comes with some perks! A $50 donation will earn you a $75 gift card to Southern Roots, while a $100 donation will get you a $125 gift card. Donors who give $250 will receive a thank you box filled with a variety of baked goods and Southern Roots merch, and a $1,000 donation will earn you a 12-month donut subscription shipped right to your door! Check out all the details of the crowdfunding campaign here.

“So Good, You Won’t Believe It’s Vegan!”

Marcus and Cara Pitts started Southern Roots in 2019 after watching What the Health and deciding to make the switch to a plant-based diet. Cara, who had been an avid baker most of her life, immediately started to veganize her favorite recipes. When she shared her creations with friends and family, they told her that the baked goods were so good that they couldn’t believe they were vegan! Southern Roots’ slogan “so good, you won’t believe it’s vegan” was born, and the vegan bakery has been wowing meat-eaters and vegans alike ever since.

Southern Roots started as a small pop-up in the San Antonio area and moved to a primarily online business in 2020. They now ship cookies, cakes, and donuts nationwide, and if you’ve had the privilege of giving their vegan treats a try, you’ll know that that slogan couldn’t be more perfect.

A crowd favorite is the Red Velvet Donut, which comes topped with a sugar glaze that melts perfectly into the gooey donut. The duo also makes a variety of cookies in flavors such as Chocolate Chip, Sugar Cookie, Oatmeal Raisin, and Double Chocolate Chip. A new addition to the menu is the Volcano Cake—an oversized vegan cupcake filled with homemade frosting. Southern Roots also offers several gluten-free options, as well as catering trays for corporate luncheons and events. View the entire available menu here, and make sure to give @southernrootsbiz a follow on Instagram to keep up with the results of their crowdfunding campaign!

Cayla White


Cayla has been writing for VegOut since 2020 and has been plugged into the LA vegan food scene since Veggie Grill was pretty much the only vegan restaurant in the city. Aside from writing articles, Cayla enjoys embracing their inner 85-year-old by listening to classical music, making playlists for their friends, and staying active through swimming, hiking, cycling, and yoga. In their free time, Cayla likes writing poetry, learning about outdoor survival and alternative lifestyles, and is always searching for the best loaf of sourdough bread.

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