Los Angeles-based startup 'Whatrr' partners with Erewhon to fight against plastic pollution.
Whatrr, a Los Angeles beverage startup, is on a mission to tackle the billion-dollar plastic bottle problem with a game-changing innovation. Their breakthrough? A biodegradable bottle that’s set to reshape the beverage industry.
A Revolutionary Product with Unmatched Biodegradability
In rigorous testing, Whatrr bottles achieved an astonishing 85.5% biodegradation in just 3.5 years—over 100 times faster than traditional alternatives like plastic, aluminum, glass, and even paper cartons. This pioneering product offers consumers a genuine, eco-friendly option that doesn’t compromise on convenience or performance. Launched this summer in partnership with Erewhon, the renowned premium organic grocer, Whatrr’s biodegradable bottles are now available at all 10 Erewhon locations across Los Angeles and online at Whatrr.com.
Courtesy of Whatrr
A Visionary Leader with a Bold Mission
Steven Luis Howell, founder and CEO of Whatrr, said, “We’re not just creating a product; we’re igniting a movement. Our bottles don’t just sit on shelves looking pretty—they’re designed to disappear where they’re supposed to, in landfills, solving the bottle pollution problem once and for all. Los Angeles is the perfect launchpad for this revolution—where innovation meets a deep-rooted commitment to sustainability.”
Whatrr is poised for rapid expansion, with plans to announce new retail partnerships in the coming months. The startup’s commitment to scaling up inventory ensures that eco-conscious consumers across the nation will soon have access to this groundbreaking product. The fight against plastic pollution just got a powerful new ally.
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