Grab your favorite condiments and get ready for a taste test!
After introducing its plant-based chicken at select restaurants across the nation, Beyond Meat is giving consumers the opportunity to try the new product at home. Yep, you guessed it! Beyond Meat vegan chicken tenders are coming to retailers this October.
Vegan Chicken Tenders Made from Faba Bean Protein
Although this product is new to consumers, Beyond Meat has been perfecting their chicken alternative for years. Beyond Chicken Tenders, made from faba bean protein, offer the same taste and texture as the leading meat-based version. Beyond Meat’s vegan rendition contains 50% less saturated fat and is achieved without the use of GMOs, hormones, or cholesterol.
In retailers, Beyond Chicken Tenders will come pre-cooked and packaged in a frozen bag. When you’re ready to eat, all you have to do is heat the tenders up in the oven, microwave, or air fryer for less than 10 minutes and enjoy!
Beyond Chicken Tested at Several Restaurants in the US
Before its retail rollout, Beyond Chicken tested at several restaurants in the US. In 2019 and 2020, Beyond Fried Chicken was introduced at select Kentucky Fried Chicken locations in Georgia, South Carolina, Tennessee, and California. This past summer, Beyond the Original Orange Chicken debuted at test locations in California and New York. Both trials went extremely well, and showed Beyond Meat it was time to bring their chicken to grocery stores.
“Following the success of our plant-based chicken in restaurants, fans were eager to get their hands on a retail product that’s readily accessible and can be cooked at home anytime. We’re thrilled to be answering consumer demand by launching Beyond Chicken Tenders at prominent retailers nationwide, continuing our momentum in the plant-based poultry category,” said Deanna Jurgens, Chief Growth Officer at Beyond Meat.
Stores That Sell Beyond Chicken Tenders
Starting this October, customers can find Beyond Chicken Tenders in the frozen food aisle at select Walmart, Jewel-Osco, Safeway Northern California, Harris Teeter, Giant Foods, and ShopRite stores across the country. Over the next few months, Beyond Meat plans to continue adding the new product to more locations and chains. After the launch, you can check out this store locator for a full list of stores that sell Beyond Chicken Tenders.