Better Balance expands its retail presence by launching the popular plant-based Better Dog at all 27 Gelson’s Markets locations across Southern California.
Better Balance, a global leader in plant-based foods, is expanding its reach in Southern California with the launch of its popular Better Dog at all 27 Gelson’s Markets locations across Los Angeles County. This exciting development marks a major step in the brand's retail expansion and promises to bring the flavor-packed Better Dog to a broader audience.
The Better Dog: A Taste Sensation
Crafted from pea protein and free from gluten and soy, the Better Dog quickly captured taste buds after its initial release in Spain in 2022 and US debut in Chicago in February 2024. Praised for its taste, texture, and overall experience, Better Dog has garnered numerous accolades from both consumers and industry experts. Now, with its availability at Gelson’s Markets, this top-choice plant-based product is set to make waves in the California market.
Ana Guerra, Head of US for Better Balance, said, "As we work to make Better Balance’s delicious plant-based offerings available to everyone, our launch in Gelson’s is a significant step forward. Our products have received outstanding reviews from our food service partners and consumers, and we’re excited to have Gelson’s help us expand in the California market.”
Celebrate with Better Balance
To mark this expansion, Better Balance is hitting the road on a food truck tour starting in late August 2024. The tour will visit select LA area universities, festivals, and various Gelson’s locations, offering coupons, complimentary Better Dog samples, and swag giveaways. Follow Better Balance on Instagram for event dates, times, and locations.
For more details on Better Balance, visit BetterBalanceFoods.com.