Better Balance expands in the US with new partnerships, including Crypto.com Arena, PLNT Burger, and grocery retailers.
Better Balance, a global plant-based food brand, is shaking up the US market with exciting new ventures. The brand’s signature product, the Better Dog, will now reach more customers through sports partnerships, fast-casual dining, and expanded retail availability.
Making History at Crypto.com Arena
In a groundbreaking partnership, Better Balance has become the first-ever official plant-based partner of Los Angeles’ Crypto.com Arena. Fans cheering for the Lakers, LA Kings, or Sparks can now enjoy the Better Dog at arena concessions. The collaboration, secured by AEG Global Partnerships, includes sampling events and giveaways throughout the year. This move underscores Better Balance’s commitment to bringing plant-based options to sports fans nationwide.
Courtesy of Crypto.com Arena
Teaming Up with PLNT Burger
Better Balance has partnered with PLNT Burger, a fast-casual chain founded by Chef Spike Mendelsohn. Starting this December, 13 PLNT Burger locations will serve the Better Dog, topped with creative ingredients that push flavor boundaries. The launch coincides with the opening of a new PLNT Burger in Brookline, Massachusetts, featuring special events throughout the month.
Expanding Retail Presence
Fans of the Better Dog can now find it in select Giant and Martin’s stores across Pennsylvania, Maryland, Virginia, and West Virginia. The Better Dog Classic Pack offers five plant-based hot dogs, making it easier than ever to enjoy a tasty, nutritious option at home.
Ana Guerra, Head of US for Better Balance, said, “Our expanded US presence reflects our commitment to making delicious and nutritious plant-based options accessible in every day dining experiences. As demand for Better Dog continues to grow, we’re excited to bring more consumers the plant-based quality, taste, and experience they deserve, whether they’re cheering at a game or enjoying a meal at home.”
From arena concessions to fast-casual chains and grocery aisles, Better Balance is proving that plant-based options can be both innovative and delicious. Visit BetterBalanceFoods.com for more information.
