This spring, the iconic ice cream brand aims to serve 1 million scoops to fans worldwide.
On April 16, Ben & Jerry’s will once again host its annual Free Cone Day, marking a celebration that has spanned over four decades. This year, the company is calling on its dedicated fanbase to help achieve an ambitious goal—serving 1 million scoops of ice cream.
Ben & Jerry’s Free Cone Day
After a four-year hiatus, Free Cone Day returned last year to much excitement from fans. Across the globe, supporters of the Vermont-based ice cream maker flocked to participating Scoop Shops, eager to indulge in their favorite flavors.
Dave Stever, Ben & Jerry’s CEO, who dished out ice cream at the Scoop Shops in Vermont, said, “It was nothing short of amazing to see our fans back in our shops in their full Free Cone Day glory. We gave out over 970,000 scoops across the globe, but we know together with our fans we can break 1 million scoops.” Stever added, “We’re asking our fans to really bring it this year: invite their friends, family, neighbors, and help us beat our goal of 1 million scoops on Free Cone Day 2024.”
A Sweet Origin Story
The tradition of Free Cone Day traces back to 1979 when founders Ben Cohen and Jerry Greenfield, weathering their first winter as a fledgling ice cream business, sought to express gratitude to their community. Since then, the event has grown into a global phenomenon, symbolizing Ben & Jerry’s commitment to giving back to its supporters.
Courtesy of Ben & Jerry’s
Join the Nationwide Celebration on April 16
At participating Scoop Shops, fans can enjoy a range of flavors, including new additions like the Non-Dairy Strawberry Cheezecake. To locate the nearest participating Scoop Shop and join in the festivities, visit BenJerry.com.
