Expanding her growing lifestyle brand, Curry incorporates Caribbean superfoods inspired by her Jamaican background into the innovative new skincare collection.
Ayesha Curry, founder and CEO of lifestyle brand Sweet July, is launching her inaugural skincare line, Sweet July Skin. This new venture is a natural extension of the Sweet July brand, celebrating Curry’s Jamaican heritage by offering clean, effective skincare products that transport your skin to an island vacation. Sweet July Skin harnesses the power of Caribbean superfoods like guava, papaya, and soursop, infusing them into carefully formulated “recipes” inspired by Ayesha’s culinary expertise. The result is a line of simple yet transformative products that elevate your daily skincare routine into a luxurious self-care retreat.
Jamaican Roots and Culinary Inspiration
Curry, known for her passion for cooking and healthy living, drew inspiration from her mother and grandmother’s knowledge of skincare and the natural benefits derived from superfoods. “Throughout my life, I’ve learned a lot about skincare and the natural benefits derived from superfoods like papaya and guava from my mother and grandmother,” Ayesha Curry shared. “In pairing those ingredients with proven actives, we’ve developed a skincare experience that is great for your skin but also truly enjoyable. I’m excited to share a little bit of my Jamaican culture with everyone through these products.”
Founder and CEO Ayesha Curry Photo by Peter Ash Lee
The Sensory Journey of Sweet July Skin
Sweet July Skin launches with three flagship products: the Pava Exfoliating Cleanser, Pava Toner, and Irie Power Face Oil. These products feature a nutrient-rich blend of natural ingredients that unveil smoother, brighter, and hydrated skin.
- Pava Exfoliating Cleanser: Experience a sensory delight with this creamy exfoliating cleanser. Combining papaya, guava, and lychee seed powder with glycolic acid and lactic acid, it effectively removes makeup while leaving your skin feeling soft, smooth, and moisturized.
- Pava Toner: Achieve healthier, happier, and clearer skin with this gentle yet highly effective resurfacing toner. Blending glycolic acid and natural fruit extracts, it offers the ideal skin reset.
- Irie Power Face Oil: Enriched with neem seed oil, tea tree oil, and rosemary oil, this face oil draws inspiration from the Jamaican saying “Everything Irie,” meaning “everything is alright and fine.” It targets blemishes, hyperpigmentation, and uneven skin texture for a radiant complexion.
Clean and Cruelty-Free Commitment
Sweet July Skin takes pride in providing products that are mindfully clean and vegan, free from parabens and cruelty. These offerings align with the clean standards of Sephora, Ulta, Target, Credo, and Allure, ensuring customers can indulge in their skincare rituals with confidence and conscience.
Availability and Giving Back
Sweet July Skin can be purchased online at SweetJulySkin.com, Amazon, and Thirteen Lune. Additionally, customers can find the products at Sweet July’s physical store locations in Oakland and Santa Clara, California.
As a women-led company, Sweet July Skin has partnered with Girls Inc. of Alameda County, an organization based in Oakland, dedicated to empowering young girls and helping them realize their full potential. Customers visiting the Sweet July Skin website have the opportunity to round up their total at checkout, making a donation to this impactful cause.
Discover the Sweet July Skin Experience
To learn more about Sweet July Skin and explore their range of Caribbean-inspired skincare products, visit SweetJulySkin.com. Indulge your senses and embrace a skincare journey that celebrates the beauty of Jamaica while delivering proven results for your skin.
