Lights! Caramel! Action! directed by Ava DuVernay will drop in January and proceeds will benefit DuVernay’s non-profit ARRAY Alliance.
Ben and Jerry’s has announced a new permanent flavor for 2023. Created in partnership with filmmaker Ava DuVernay, the new flavor will be available with both dairy and almond milk bases.
Ben and Jerry’s Drops New Flavor
Lights! Caramel! Action! directed by Ava DuVernay is Ben and Jerry’s newest ice cream flavor. It has a vanilla ice cream base, with salted caramel swirls, graham crackers, and chocolate chip cookie dough. The flavor will be available in both dairy and non-dairy (FYI, all of the non-dairy options from Ben and Jerry’s are also vegan!).
This newest flavor will hit the shelves at retailers nationwide next month. Additionally, customers will be able to find the flavor at Ben and Jerry’s scoop shops as well. Lights! Caramel! Action! directed by Ava DuVernay is a permanent addition to Ben and Jerry’s lineup.
Retail customers can find the new flavor in pints for $6.49, while the price of the ice cream at Ben and Jerry’s Scoop Shops will vary.
Vegan Ice Cream for a Good Cause
All of Ava DuVernay’s proceeds from the ice cream will go to her non-profit organization ARRAY Alliance. ARRAY Alliance works to advance social justice through art. The program aims to amplify the work of artists of color and provide grants, mentorship, and education for those looking to break into the industry from underrepresented communities.
DuVernay founded the organization more than 10 years ago, which has already provided dozens of artists with the opportunity to grow and share their art.
“Ice cream is a simple joy of life,” DuVernay said. “Beyond being downright delicious, proceeds from Lights! Caramel! Action! will help ARRAY Alliance further its non-profit mission of inclusion and belonging in the film and TV industries.”