Confessions of a vegan who's tired of sounding like a vegan.
I've been vegan for eight years, and I cringe every time I hear myself say "plant-based." Not because I'm embarrassed about my choices—I genuinely believe this lifestyle has transformed my health and aligns with my values. But somewhere along the way, our community developed a lexicon that sounds less like conversation and more like corporate wellness speak mixed with moral superiority.
The problem isn't veganism itself. It's how we talk about it. We've created an echo chamber of phrases that make perfect sense to us but land like nails on a chalkboard for everyone else. These verbal habits don't convert anyone; they build walls. And after years of watching eyes glaze over at dinner parties, I've cataloged the worst offenders.
1. "I don't eat anything with a face"
This phrase attempts whimsy but delivers judgment. The cutesy anthropomorphism makes meat-eaters feel like monsters while vegans look childish. It reduces complex ethical considerations to a Disney movie logic. Most people understand that their burger once had eyes. Reminding them with faux-innocent phrasing doesn't spark enlightenment—it triggers defensiveness. The phrase also ignores that many vegans still struggle with the visual disconnect between food and its origins, making it feel performative rather than genuine.
2. "My body is not a graveyard"
The melodrama of this phrase would make Victorian poets blush. It transforms the human digestive system into a horror movie setting while suggesting that meat-eaters are walking cemeteries. This gothic imagery doesn't inspire dietary changes; it makes vegans sound unhinged. Bodies process and eliminate all food. The biological reality of decomposition applies to lettuce too. Choose less theatrical metaphors.
3. "I could never eat that knowing how it was made"
This phrase masquerades as personal preference while delivering maximum guilt. It's the dietary equivalent of saying "I could never leave my house looking like that." The speaker pretends they're sharing their own limitations while actually questioning everyone else's moral compass. It transforms every meal into an ethical minefield. Your mushroom risotto doesn't need a backstory about factory farming. Sometimes food can just be food.
4. "Animals are friends, not food"
Finding Nemo gave us this gem, and we've beaten it to death. The phrase infantilizes a serious ethical position while alienating anyone who's ever enjoyed a burger with actual friends. It suggests that human-animal relationships exist in a binary that doesn't match reality. Farmers who love their chickens still eat eggs. The phrase creates false dichotomies that don't advance meaningful discussion about animal welfare or environmental impact.
5. "Once you know the truth, you can't go back"
This converts veganism into The Matrix, with vegans as the enlightened few who've taken the red pill. It dismisses the possibility that informed people might make different choices. Many people understand industrial agriculture's problems yet continue eating meat for various reasons—cultural, economic, or personal. Framing dietary choice as ignorance versus enlightenment insults everyone's intelligence and ignores the complexity of food systems.
6. "But where do you get your protein?"
Yes, omnivores ask this constantly. But vegans have weaponized the response into an exhausting counter-lecture about amino acids and quinoa. We've turned a simple question into a PowerPoint presentation nobody requested. The irony is that most Americans consume far more protein than necessary, but we can't resist the opportunity to showcase our nutritional superiority. Sometimes "beans and nuts" suffices. Not every conversation needs to become a TED talk about hemp seeds.
7. "Have you watched [insert documentary]?"
Every vegan has their conversion documentary, and we evangelize them like door-to-door missionaries. Whether it's Dominion, Earthlings, or What the Health, we push these films with the intensity of someone selling timeshares. The assumption that a single documentary will revolutionize someone's worldview reveals our own confirmation bias. These films serve important purposes, but treating them as universal truth serums ignores how people actually change behaviors.
8. "It's not food, it's violence"
This phrase escalates a lunch conversation to war crimes territory. While ethical arguments against meat consumption deserve consideration, calling someone's sandwich "violence" doesn't foster dialogue. It's verbal assault disguised as activism. The phrase ignores cultural contexts, food security issues, and the reality that moral absolutes rarely change minds. Save the revolutionary rhetoric for actual revolutions.
9. "Plants have protein too!"
We deliver this revelation like we've discovered fire. The defensive overcompensation reveals our own insecurity about plant-based nutrition. Yes, broccoli contains protein. So does literally every living cell. The obsession with proving plants' adequacy suggests we're trying to convince ourselves as much as others. Confidence in choices doesn't require constant validation through nutritional factoids.
10. "I just don't see how people can still eat meat in [current year]"
This temporal superiority complex suggests that veganism represents evolutionary progress and meat-eaters are dinosaurs. It ignores that global meat consumption continues rising, particularly in developing nations. The phrase dismisses economic realities, cultural traditions, and individual circumstances. Acting like the calendar should determine dietary choices reveals privilege and narrow worldview. Progress isn't linear, and shaming doesn't accelerate it.
Final thoughts
These phrases persist because they work—within our own community. They signal belonging, reinforce shared values, and create linguistic boundaries between us and them. But if we actually want to reduce animal suffering and environmental damage, we need to retire this vocabulary of alienation.
The most effective vegans I know rarely mention it unless asked directly. They bring incredible dishes to potlucks, share restaurants with amazing options, and live their values without verbal grandstanding. Their actions spark curiosity; their words don't repel it.
I still slip sometimes, catching myself mid-phrase about documentaries or protein. Old habits die hard, especially when surrounded by fellow vegans who speak the same language. But every time I see someone's eyes glaze over, I remember: the goal isn't to win arguments or claim moral high ground. It's to make plant-based living seem accessible, enjoyable, and normal. And that starts with talking like a normal person who happens to eat plants, not a prophet who's discovered the one true way.
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