The decision to stop coloring my hair seems small in the context of a life. It's such a surface-level thing, so obviously tied to vanity and appearanc...
I met Elena at a coffee shop in Brooklyn where I was ostensibly working on a piece about third-wave coffee culture but was mostly avoiding my actual deadline. She sat next to me—we shared a small table out of necessity—and at some point in that particular way these things happen, I noticed her hair. Not in a weird way. She was just striking: short, completely silver, styled in a way that suggested she’d made a deliberate choice about it rather than accepted a default.
I’m always curious about people, occupationally speaking, so eventually I asked her about it. That’s how I learned that Elena is 58, a graphic designer, and had spent the last fifteen years dying her hair dark brown—not for work, she was careful to clarify, but because somewhere along the line she’d internalized the idea that graying hair meant becoming invisible. That looking younger meant being more valuable, more relevant, more able to keep up with the world.
“I had this realization,” she told me over coffee, “that I was spending like three hours a month maintaining this fiction about my age instead of just... living.”
Three hours a month might not sound like much, but it adds up. More than that, it’s what those three hours represent: the time and energy devoted to managing your appearance so that the world doesn’t clock you as older. The mental load of it. The shame underneath it—because you don’t dye your hair for positive reasons, usually. You dye your hair to avoid something: invisibility, irrelevance, obsolescence.
Elena didn’t wake up one morning and decide to be brave. It was messier than that. She was between relationships, between jobs, between things—one of those life periods where you’re forced to reconsider everything you thought was fixed. And in that reconsideration, she looked at her hair, at the roots coming in, at the regular appointments with her colorist, and she thought: why?
“The why is interesting,” she said to me, and I pulled out my notebook because this is the kind of conversation that becomes important if you’re paying attention. “It’s not about vanity, exactly. It’s about fear. I was terrified that if I let myself look my age, I’d become my age, somehow. Like appearance is destiny.”
So she let her hair grow out. The transition was awkward—that middle phase where it looks like you just gave up rather than that you’re making a choice. But Elena pushed through it, and somewhere around month four, something shifted. Not just in how she looked, but in how she moved through the world.
“People treated me differently,” she said. “And at first I thought it would be worse. I thought I’d become invisible.” She paused. “But I didn’t. I just became... different. Some people saw me as less sexually relevant, sure. But other people—I had these amazing conversations with women my age and older who I’d never talked to before. Like I’d been granted access to a room I didn’t know existed.”
This is where it gets interesting, because Elena described something I don’t see discussed enough: the liberation that comes from no longer performing for a specific demographic. By cutting the cord on the “look young” project, she’d accidentally freed up all this mental and emotional space for other things.
“I have so much time now,” she said. And she meant it literally—no more colorist appointments—but also metaphorically. No more calculating outfit choices around “will this make me look older or younger.” No more avoiding mirrors. No more performing a version of herself designed to be palatable to someone else’s aesthetic standard.
Research on ageism and self-perception shows that when people stop internalizing cultural narratives about aging and appearance, they report higher life satisfaction and more authentic relationships—which is exactly what Elena was describing. It wasn’t that she suddenly felt younger. It was that she stopped measuring her value against an arbitrary timeline.
What struck me most was how this connected to her eating, her exercise, her whole approach to her body. “I used to eat to stay thin and young-looking,” she told me. “Now I eat because I want energy and health. It’s a different calculation entirely.” She wasn’t obsessive before, but there was always this background anxiety: will this make me look older? Now that calculation was gone.
Elena described it as a kind of fullness in her life that she couldn’t quite name. She dated differently. She worked differently. She moved differently through spaces. And none of it was because gray hair is objectively more beautiful—it’s not, not universally—but because she’d stopped optimizing herself for external approval and started living according to her own design.
For more on how appearance choices connect to self-concept and wellbeing, we’ve explored this in our lifestyle section. And this research on aging and identity satisfaction offers frameworks for understanding why these kinds of shifts can be so transformative.
I think about Elena a lot now, especially when I’m at coffee shops and I notice the elaborate maintenance projects that people are running on their bodies and their lives. The time and energy devoted to appearing to be something other than what you are. And I think: what would happen if you stopped? Not to be careless or neglectful, but to be free from the constant performance?
Elena stopped dying her hair gray and started living her life fuller, and somehow those two things are connected in ways she’s still understanding. What she gave up was a limited identity: young woman, sexually available, demographically valuable. What she gained was access to herself. And that, it turns out, is a better trade than any hair dye commercial would suggest.
Just launched: Laughing in the Face of Chaos by Rudá Iandê
Exhausted from trying to hold it all together?
You show up. You smile. You say the right things. But under the surface, something’s tightening. Maybe you don’t want to “stay positive” anymore. Maybe you’re done pretending everything’s fine.
This book is your permission slip to stop performing. To understand chaos at its root and all of your emotional layers.
In Laughing in the Face of Chaos, Brazilian shaman Rudá Iandê brings over 30 years of deep, one-on-one work helping people untangle from the roles they’ve been stuck in—so they can return to something real. He exposes the quiet pressure to be good, be successful, be spiritual—and shows how freedom often lives on the other side of that pressure.
This isn’t a book about becoming your best self. It’s about becoming your real self.
