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Allie Mitchell Allie Mitchell Allie Mitchell

Here’s Why the Jonas Brothers Invested in a Vegan Snack Company

We’re burning up for these superfood bars and drink mixes!

Raise your hand if you’re obsessed with the Jonas Brothers! (Our hands are up high!) There’s so much to love about the talented, charming trio—and now, you can add “supports a vegan company” to the list. Yep, that’s right! Joe, Kevin, and Nick Jonas all back the new superfood brand Mindright. Here’s why the Jonas Brothers invested in this vegan snack company.

Mindright Is Backed by the Jonas Brothers

Mindright was founded in early 2021 by entrepreneur Chris “Bernie” Bernard and former pro skateboarder Rob Dyrdek. The brand specializes in functional brain-boosting snacks and beverage mixes made with superfoods, adaptogens, and nootropics that help increase focus and energy. Just about a year since its launch, Mindright is now backed by the Jonas Brothers, Travis Barker, Lori and Chris Harder, and other well-known celebrities and entrepreneurs. So, what makes these products so buzzworthy?

Brain-Boosting Antioxidants, Nootropics, and Adaptogens

Mindright’s product line is entirely vegan, gluten-free, and non-GMO. Each product is enhanced with the brand’s +HAPPY BRAIN BLEND, a clinically researched mixture of natural brain-boosting antioxidants, nootropics, and adaptogens designed to encourage a happy and healthy mind.

Good Mood Superfood Bars

The Good Mood Superfood Bars are Mindright’s take on a classic protein or snack bar. This time, they’re loaded with powerful ingredients like ashwagandha, ginseng, cordyceps, MCT oil, prebiotic fiber, and sunflower lecithin. In the flavors of Blueberry Almond, Chocolate Sea Salt, Peanut Butter Cup, and Toasted Coconut, it’s no secret the JoBros love these bars! Oh, and did we mention they’re low in sugar?

Brain-Boosting Drink Mixes

In addition to satisfying snack bars, Mindright makes two brain-boosting drink mixes. First up is the Brain Boost Coffee Enhancer. Just stir this powder into your morning coffee to get a healthy dose of cordyceps, lion’s mane, L-theanine, cacao, and other ingredients that benefit your brain. For all our non-coffee drinkers, Mindright made a Brain Boosting Energy Mix that can be added to water to give you a similar effect. Please note: This mix still contains caffeine.

So, are you ready to channel your inner (insert favorite Jonas Brother here)? Go to GetMindright.com to try these products out for yourself.

Allie Mitchell


Allie is a writer, musical theatre performer, yoga instructor, and walking vegan restaurant directory. On any given day, you can catch her making tofu scramble, scouring Trader Joe’s for new plant-based products, or watching The Lizzie McGuire Movie! Visit her website at alexandrammitchell.com.

Articles by Allie
Allie Mitchell

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