The new undergarment collection provides an accessible, affordable, and sustainable option for everyday consumers.
Organic Basics, known for their sustainable approach to intimates and essentials, has announced a groundbreaking partnership with Algaeing, the trailblazing algae-powered color company. Together, they are introducing the world’s first undergarment collection dyed with Algaeing Algadye—a fully biodegradable, algae-based dye that can be applied to a variety of fabrics.
A Vision for a Sustainable Fashion Future
This collection stems from a shared vision between Algaeing and Delta Galil’s R&D team, aiming to revolutionize the textile industry with eco-positive solutions. Algaeing’s innovative Algadye technology is the result of extensive research and development by a dedicated team of biochemists, biologists, engineers, and creatives. This technology reduces greenhouse gas emissions by 74% and water usage by 98% compared to traditional dyeing processes. When applied to Organic Basics’ ethically made essentials, Algaeing Algadye breathes new life into the recycled materials, marking a significant step toward detoxifying the textile industry.
Redefining Eco-Conscious Fashion
Mads Fibiger Rasmussen, founder and CEO of Organic Basics, shared, “Our partnership with Algaeing represents an important milestone in our journey towards creating products that are not only well made but sourced and produced using the most environmentally friendly methods. By utilizing Algaeing’s technology, we’re not only redefining what’s possible in eco-conscious fashion but also leading the charge towards a cleaner, greener future for the fashion industry as a whole.”
Courtesy of Organic Basics
Affordable, Sustainable, and Stylish
The new collection includes ultra-soft recycled nylon rib bras and underwear, as well as everyday wear items such as bodysuits and crop tops in pastel colors, all dyed with OEKO-TEX Eco Passport certified Algadye. Prices range from $14 to $40, making sustainable fashion accessible and affordable. Free of harmful chemicals, allergens, and pesticides, and being cruelty-free and vegan, this collection sets a new standard for sustainability in fashion.
Renana Krebs, CEO and co-founder at Algaeing, said, “We’re thrilled to partner with Organic Basics in this debut collection and bring our clean, algae-powered technology to consumers for the very first time. Offering affordable pieces dyed with Algaeing’s Algadye represents our commitment to detoxifying the textile industry.”
Leading the Way to a Cleaner Future
This pioneering partnership between Organic Basics and Algaeing sets a clear precedent for the apparel and textile industry. By combining Organic Basics’ commitment to ethical production with Algaeing’s cutting-edge technology, the brands demonstrate that sustainable options can be both environmentally friendly and economically viable for a broader consumer base.
For more information, visit OrganicBasics.com. And use promo code VEGOUT10 for 10% off your purchase!
