Step up your skincare game with these AAPI-owned beauty brands!
Elevate your skincare regimen with these AAPI-owned vegan beauty brands! We’ve got you covered from sculpting tools to sustainable skincare swaps. These innovative brands are changing the beauty industry with representation at the forefront.
Inspired by the health benefits of fresh-pressed green juices, founder Christine Chang created a brand that brings a healthy, radiant glow to your skin! Sister line of Glow Recipe, Sweet Chef infuses nutrition-filled ingredients into their products, including ginger, carrots, and beets. This vibrant brand is also pushing an eco-friendly initiative by offering biodegradable sheet masks and packaging their moisturizers and masks in glass containers—perfect for the sustainable skincare enthusiast. You can find Sweet Chef at your local Target!
Inspired by the California coast and colorful culture that fills Santa Monica and Venice Beach, founder Amy Liu created a fun and clean brand, just the way your skincare routine should be! Tower 28 is filled with calming and nourishing ingredients, including green tea extract and aloe vera to help soothe redness and irritation. With approval from the National Eczema Association Seal of Acceptance, Liu ensures Tower 28’s products are suited for everyone!
Mei Apothecary will give your skin the pick-me-up it needs! Offering easy-to-use products, your skin will feel glowy and radiant in no time. Along with stocking various sculpting tools, the brand also carries reusable facial rounds and biodegradable cotton swabs. Founder Stephanie Zheng also offers an anti-oxidant-filled nourishing oil and under-eye gel mask that will leave your complexion feeling happy and healthy. Head over to your nearest Target to try out Mei Apothecary’s products!
Founder Priyanka Ganjoo is paving a new road in the beauty industry. Kulfi is a colorful South Asian ice cream, and it’s undoubtedly translated into the products this fun and bright brand offers. While putting South Asian representation at the forefront of the beauty industry, Kulfi Beauty offers a range of colorful Kajal eyeliners. Formulated with creamy ingredients, including vitamin E and safflower seed oil, this will be your go-to liner immediately!
Founders and sisters Taran and Bunny Ghatrora are disrupting the beauty industry. Blume creates products made with intention and redefines what it means to be on your period. Along with products taking care of your skin and the environment, Blume offers a Self-Care Period Kit with 100% organic cotton pads, a Cloud 9 PMS oil to ease any physical discomfort and mood swings, and a much-needed heat pack. This brand will be your one-stop shop for all your period needs!
Wyld Skincare is going above and beyond to protect our skin and oceans. With marine health as its leading value, this innovative brand said goodbye to plastic packaging. Founder Joy Yap centers wellness and sustainability in all products and ensures ethically sourced ingredients when formulating. And if you’re looking for a beauty brand that gives back, Wyld Skincare donates proceeds from each product to ocean conservation.
Shaz & Kiks
Shaz Rajashekar and Kiku Chaudhuri are two sisters celebrating their family’s legacy rooted in Indian Ayurvedic beauty traditions. Shaz & Kiks is formulated with sacred Ayurvedic herbs, including turmeric root oil, neem oil, and kokum butter. These powerhouse ingredients will strengthen your hair, stimulate growth, and leave your scalp refreshed and revived!
This vegan-friendly brand is leading in botanical-forward skincare. Formulated with high-performing and gentle ingredients, including squalene, Tsubaki seed oil, and rice starch, this is the ideal brand for the most sensitive skin types! Founder Priscilla Tsia also ensures no one is left behind in the skincare movement. Cocokind celebrates all beauty, an integral value when formulating each product. Tsai reminds us to honor our natural beauty and never forget to practice self-acceptance. You will feel your absolute best when using Cocokind!