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Purpose of this page
This page is written for brands, agencies, and buying platforms. It explains who we reach, how to buy safely through Mediavine, and how we protect readers and advertisers.

Who we reach

VegOut is a plant-based living publication. Our readers come for food and vegan products, and they also engage with connected lifestyle topics that matter day to day. That includes restaurants, travel, culture, and well-being.

Audience highlights

• Plant-forward consumers including vegans, vegetarians, and flexitarians
• Mobile first, with strong North American presence and growing international reach
• High engagement on visually led guides and practical how-to content

If you would like a current snapshot of audience size and geography, contact [email protected].

Why partner with us

• Context that fits the moment. Food and plant-based life sit at the center, with adjacent lifestyle that reflects how readers actually live.
• Reader experience first. Clean templates, large images, and clear labeling. We do not buy traffic.
• Easy to buy. Delivery runs through Mediavine, a trusted monetization partner used by thousands of premium publishers.
• Trust and transparency. Clean ads.txt and sellers.json, visible ownership, and simple, verifiable standards.

Inventory overview

• Display across desktop and mobile
• High viewability placements that respect the reading experience
• Video available through Mediavine’s player, including pre-roll and mid-roll where suitable
• Custom content and newsletter opportunities when appropriate, labeled clearly as sponsored

Creative formats follow standard IAB guidance. If you need a spec sheet, we can provide it during planning.

How to buy

All campaigns transact through Mediavine. You can buy via the open marketplace, or we can set up private deals that target specific sections by URL path.

Options today

1. Private deal by section
   • Target only the paths you want. Examples:
   • Core food paths such as /food-and-drink/, /things-to-do/
   • Lifestyle paths such as /lifestyle/, /travel/
   • We create a Deal ID through Mediavine and share setup instructions.
2. Open exchange
   • You buy normally through your platform. We keep our supply chain clean and transparent so allowlisting is straightforward.

Coming soon
Curated allowlist packages for quick activation. If you want to be notified when these are live, email [email protected].

Targeting and suitability

• Reach by section or URL path
• Choose geographies and devices in your platform
• Apply your preferred brand-safety and suitability settings
• Optional viewability thresholds and frequency caps depending on deal type

If you have sensitive category requirements, tell us and we will configure the deal accordingly.

Brand safety and quality

• Human written and edited content
• Clear authorship and update dates
• No paid traffic and no artificial inflation tactics
• Clean ads.txt and sellers.json with accurate supply chain objects
• Respect for readers with balanced ad density

We welcome third-party verification. If a vendor flags a signal during your campaign, contact us. We investigate with Mediavine and resolve quickly.

Traffic integrity

All growth is organic. Readers discover VegOut because content is useful and timely. We do not purchase traffic. If an external report shows unusual network patterns, we work with Mediavine to trace the path and suppress any requests that are missing required signals.

Measurement and reporting

• Standard delivery and viewability reporting through Mediavine and your buying platform
• Optional section-level delivery summaries on request
• Simple wrap-ups after campaign end that highlight top performing sections

How we work with you

1. Share your goal and any suitability constraints.
2. Tell us whether you want core food context, lifestyle scale, or a mix.
3. We provide a Mediavine Deal ID and simple setup notes.
4. You go live and monitor in your platform. We stay available for adjustments.

Service levels

• New deal setup within two business days
• Reporting questions answered within two business days

Frequently asked questions

Can I buy only food and vegan pages?

Yes. Ask for a deal that includes only core paths like /food-and-drink/, /things-to-do/

What if I want scale around the same audience?

Ask for lifestyle paths such as /lifestyle/, /travel/, /news/

Do you buy traffic?

No. All growth is organic. We investigate any third-party flags with Mediavine and resolve what is in our control.

Do you support allowlists?

Yes. We can provide the domain and section paths you need for allowlists and private deals.

How are sponsored posts handled?

Sponsored content is labeled at the top and again in the body. Editorial independence is maintained for non-sponsored content.

Who do I contact?

[email protected]. We will loop in Mediavine where needed for swift setup.

Contact

Partnerships and private deals: [email protected]
Media kit and general inquiries: [email protected]

Ownership
VegOut is owned and operated by Brown Brothers Media.