The once fully plant-based brand will now offer a line of dairy-based ice cream in its attempt to appeal to all consumers.
Coconut Bliss has rebranded to Cosmic Bliss and is no longer 100% vegan. The decision to launch a line of dairy-based frozen desserts comes as a way for the brand to expand its offerings to omnivores while still catering to the vegan shopper with their plant-based line as well. But what sparked this decision, and how is their existing customer base responding?
Profits Over Progress
Through Karp’s research on the ice cream industry, HumanCo found that 97% of ice cream sold in the US is dairy-based. By expanding their sustainably sourced ice creams to the dairy segment, the company claims they will be able to achieve a greater environmental impact while also providing indulgent and sustainable frozen desserts for all.
Of course, economics was also a significant factor in the decision to add dairy to the brand’s ice cream line. Since more consumers are buying dairy-based ice cream, Cosmic Bliss believes that offering a dairy line will create a larger audience for the company. The brand also claims that the new name, Cosmic Bliss, more accurately represents the “out-of-this-world taste” of both its new dairy and plant-based offerings, as well as the company’s idea of a positive environmental impact, which is to “support sustainable agriculture practices.”
Cosmic Bliss’ Vegan Ice Cream Flavors
Cosmic Bliss’ vegan ice cream flavors will remain available and come in varieties like Legendary Cookie Dough, Chocolate Peanut Butter, Sea Salt Caramel Chocolate, Chocolate Hazelnut Decadence, and Golden Banana Brownie Swirl. In addition to pints, the brand also offers vegan ice cream cookie sandwiches, bars, and plant-based versions of Fudgsicles.