Sprinkles Is Launching a New Vegan Cupcake with Noah Schnapp
We promise this is legit—friends don’t lie!
If you like cupcakes and Stranger Things, this collaboration is for you! Why? Because Sprinkles launches a limited-edition vegan cupcake flavor with Stranger Things’ Noah Schnapp this July.
Sprinkles’ VEGAN tbh Chocolate Hazelnut Cupcake
You probably know Noah Schnapp plays Will Byers in the hit Netflix show Stranger Things. But did you know he’s also the founder of the vegan hazelnut spread company tbh? Now you do!
This July, Schnapp and tbh team up with Sprinkles to release a cupcake flavor. The VEGAN tbh Chocolate Hazelnut Cupcake features a dark Belgian chocolate cupcake base. tbh’s Hazelnut Cocoa spread provides the filling and vegan cream cheese frosting and cocoa powder top it off.
Noah Schnapp told VegOut, “The tbh Sprinkles cupcake is so exciting! As a New Yorker, Sprinkles is what I think of when I think of mind-blowing cupcakes—it’s so cool that tbh is the central oozy part of their second-ever vegan creation! I tried it a few weeks ago while we were doing R&D, and it’s insanely delicious. The chefs really knocked it out of the park with this one.”
Noah Schnapp’s Vegan Nutella Alternative Brand
tbh focuses on health and sustainability. The brand’s vegan Nutella alternative contains 50% less sugar than the leading spread. It’s also devoid of palm oil, a leading cause of deforestation. tbh boasts a rich taste and creamy mouthfeel. We’re excited to try it in cupcake form.
How to Try Sprinkles’ New Limited-Edition Cupcake
Want to try Sprinkles’ new cupcake? It’s available at all locations nationwide on July 1 and 2 and retails at $6 each. Pre-order cupcakes on June 27 and 28 for pickup or delivery, as they anticipate to sell out.
The Vegan tbh Chocolate Hazelnut Cupcake is Sprinkles’ second vegan flavor. The mainstream cupcake brand offers a vegan red velvet cupcake year round. With this new collaboration, we hope to see more permanent vegan options at Sprinkles soon.
“At Sprinkles, we are constantly innovating. This includes new mindful flavors as well as creatively teaming with our favorite brands. As such, we are thrilled to collaborate on a new vegan cupcake with Noah Schnapp featuring his tbh chocolate hazelnut butter. We share a commitment to creating the highest-quality and best-tasting product, which makes tbh the perfect partner to release a new vegan cupcake that is out-of-this-world decadent,” shared Sprinkles’ CEO, Dan Mesches.
When Allie responded to an Instagram post on @vegoutlosangeles a few years ago, she had no idea she’d join the coolest vegan team on the planet. An Austin native, actress, yogi, and part-time sword fighter (don’t ask!), Allie is on a mission to live her best life and inspire others to do the same. She graduated from Hussian College In Studio with a B.F.A. in Contemporary Musical Theatre + Film and currently acts, writes, and eats her way through Los Angeles.
More from VegOut
10 Best Vegan Restaurants for a Date Night in LA
There are only green flags at these vegan eateries!
Vegan Baked Goods That Ship Nationwide for the Holidays
From Hanukkah bundt cakes and Christmas cookies to gingerbread house kits, this list covers it all!
Our 5 Secret Ingredients for Vegan Holiday Cooking
Add these products to your plant-based recipes this holiday season!
Prados Beauty Celebrates Indigenous Beauty and Resilience
Founder Cece Meadows puts Indigenous voices at the forefront of the beauty industry.
8 Vegan Sweaters to Keep You Warm This Winter
We’re staying warm this season with these vegan styles!
10 Vegan Chocolate Chip Brands Perfect for Baking
These dairy-free chocolate chips were made for cookies, waffles, muffins, and more.
12 Vegan Beauty Gifts to Shop This Holiday Season
Deck the halls with boughs of vegan beauty gifts!
Sustainably and Carefully Sourced Ingredients Set This Native American-Owned Vegan Bakery Apart
Place an order from Wholesome Bakery in honor of Native American Heritage Month!
8 Vegan Bakeries in Los Angeles
Stock up for the holidays at these sweet stops!
11 Best Cruelty-Free, Vegan Laundry Detergents
Elevate your laundry day with these plant-based brands.
Pomona’s First All-Vegetarian Spot Borreguitas Serves Traditional Mexican Dishes
This powerful story highlights how the Torres family turned their 15-year-old restaurant into Pomona’s first vegetarian spot!
10 Vegan Ice Cream Brands That Ship Nationwide
From sorbet bars and gelato to ice cream sandwiches and cones, these desserts hit the spot!