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RXBAR Debuts Its First-Ever Plant-Based Protein Bar

After nearly two years of recipe testing, the egg-heavy protein bar brand, RXBAR, is finally making a plant-based protein bar!

“Fans have been asking for a plant-based RXBAR for quite some time,” said Jenny Lindquist, director of experience planning at RXBAR. “Today, we answered that call with a plant-based protein bar that delivers on both quality and taste, both essential to us in the development of RXBAR Plant. That’s why it has been nearly two years in the making, to make sure we did it right.”

Plant-Based Ingredients and Nutrition

The new line, RXBAR Plant, features bars that are made from a blend of pea and almond protein. Yep, that’s right, there are NO egg whites whatsoever—which is an ingredient the brand is known for using in their signature products. Each vegan bar comes in at 10g of protein and features simple ingredients like dates, nuts, and gluten-free whole grain oats. In line with their “No B.S.” motto, RXBAR’s ingredient list is just as short as their classic bars. There aren’t any added sugars, artificial ingredients, or preservatives.

RXBAR Plant-Based Protein Bar Flavors

RXBAR Plant includes two vegan protein bar flavors. First up is Chocolate Chip, a flavor inspired by the taste of cookie dough. Next up is Peanut Butter, a flavor created for all the nut butter lovers of the world! Both are insanely delicious and chewy, which has us crossing our fingers for even more flavors to roll out soon.

Where to Find the New Vegan Protein Bars

RXBAR Plant can be found online at RXBAR.com or at select Target and Kroger stores nationwide, with more retailers to be announced soon. And not only are these bars accessible to consumers across the country, but they’re also convenient AF! Whether you need a hiking snack, quick breakfast to enjoy on your drive to work, or just don’t feel like making a snack, RXBAR Plant is the perfect solution. Let’s go show this brand some love for their new vegan products and who knows, maybe the demand will lead them to make even more plant-based products!

Allie Mitchell

@alliemitch

Allie is a writer, musical theatre performer, yoga instructor, and walking vegan restaurant directory. On any given day, you can catch her making tofu scramble, scouring Trader Joe’s for new plant-based products, or watching The Lizzie McGuire Movie! Visit her website at alexandrammitchell.com.

Articles by Allie
Allie Mitchell

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