Formerly Moonshot Crackers, these snacks are oh-so-sustainable.
Patagonia Provisions, the food and beverage arm of renowned outdoor apparel company Patagonia, is set to unveil its latest offering—a new collection of crackers made with organic and regenerative wheat sourced from farms in Washington. Building upon the success of former Moonshot Crackers, which recently joined the Patagonia family, this national launch marks a significant step in the company’s commitment to sustainable and ethical sourcing.
Patagonia Vegan Crackers: Organic, Regenerative Snacking
The Patagonia vegan cracker brand boasts wheat directly from the farm, specifically Hedlin Farms and Carbondale Farms, both in Washington. The farms employ organic and regenerative agricultural practices, such as cover cropping and reduced tillage, to promote soil health and biodiversity. Additionally, the wheat is stone-milled at Carinspring Mills, which is also located in Washington, further reducing the carbon footprint by concentrating the supply chain within a 150-mile radius. This farm-direct sourcing approach not only ensures traceability but also supports the local economy and strengthens the connection between consumers and the farmers responsible for growing the ingredients.
Photo by Amy Kumler
Minimal Ingredients, Maximum Flavor
The crackers are crafted with simplicity in mind, using nutrient-dense organic Edison wheat flour, renowned for its delightful golden hue and nutty, buttery flavor. The new collection features four exciting flavors: Sourdough Sea Salt, Margherita Pizza, Rosemary Garlic, and Vegan Cheddar Cheeze, catering to various tastes and dietary preferences.
Widespread Availability and Eco-Friendly Packaging
The four flavors are available for purchase in 4.4 oz. boxes directly from Patagonia Provisions at a price of $5.99. Expect future rollouts to select retailers across the nation, including Thrive Market, Whole Foods Market, Natural Grocers, and several independent grocery stores. The crackers are USDA Organic, Kosher-certified, and packaged in recyclable boxes made from 100% recycled fibers, aligning with Patagonia’s ongoing efforts to reduce its environmental impact.
Photo by Amy Kumler
Empowering Farmers Towards Regenerative Certification
As part of its commitment to fostering regenerative agriculture, Patagonia Provisions plans to provide direct support to its farm partners in their transition from certified organic to Regenerative Organic Certified. By doing so, the company hopes to encourage more farmers to adopt sustainable practices and contribute to a more ecologically resilient food system.
A Sustainable Cracker Alternative
Through the launch of these crackers made with regenerative and organic wheat, Patagonia Provisions presents a sustainable and responsible alternative to conventionally grown, chemically intensive wheat products. Consumers can now enjoy their favorite snack with the knowledge that they are supporting regenerative farming practices and contributing to a healthier planet.
