The investment is set to accelerate Mr. Charlie's plant-based fast food expansion, combining bold flavors with a mission to provide second chances.
Carma HoldCo, the powerhouse behind brands like TYSON 2.0 and Ric Flair Drip, has announced a strategic investment in Mr. Charlie’s Told Me So. This innovative plant-based quick-service restaurant is shaking up fast food with crave-worthy vegan options and a mission to provide second chances to people overcoming hardships. The investment will accelerate Mr. Charlie's expansion, offering franchisees an exciting opportunity to join the fast-growing plant-based movement.
Plant-Based Fast Food on the Rise
The timing couldn’t be better for this collaboration. The plant-based food industry continues to soar, with projections estimating the market will surpass $77.8 billion by 2025. U.S. consumers alone have driven 43% growth in plant-based foods over the last three years, fueling demand for sustainable alternatives in fast food. Mr. Charlie’s TMS founders, Taylor McKinnon and Aaron Haxton, aim to fill that demand with vegan takes on fast-food classics and community-focused hiring practices.
Courtesy of Mr. Charlie's
Mike Tyson Champions Plant-Based Innovation
Mike Tyson, co-founder of TYSON 2.0 and a former vegan himself, aligns deeply with the brand’s mission. Tyson said, "Mr. Charlie's is a natural choice for Carma HoldCo, as we diversify into the food industry. I very much believe in the healthy benefits of a vegan diet and was a strict vegan for many years. I'm proud to align myself with partners bringing healthy alternatives that taste good to the fast food space. Mr. Charlie's mission to help and hire those from the homeless community is something that I am truly passionate about, and I look forward to helping many people and communities with the expansion of Mr. Charlie's across the globe."
Courtesy of Carma HoldCo
Scaling Impact Through Franchise Opportunities
With current locations in Los Angeles, San Francisco, and Sydney, Mr. Charlie’s is targeting major US markets for its next wave of growth. Franchise opportunities are now available, backed by Carma HoldCo’s deep expertise in brand building. Adam Wilks, Carma HoldCo CEO, said, “This isn’t just an investment in a plant-based food concept—it’s a smart business decision. The QSR space is ripe for innovation, and Mr. Charlie’s combination of bold brand identity, crave-worthy menu, and scalable business model makes it a compelling opportunity for franchisees. We’re excited to help bring this innovative brand to more markets."
For more information, visit MrCharlies.co.
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