This marks the first non-dairy ice cream in Ben & Jerry's lineup to be crafted with the company's new oat base.
Embrace the new year with Ben & Jerry’s latest masterpiece—a delicious treat that promises to be the smoothest and creamiest concoction in its non-dairy lineup. The ice cream giant kicks off 2024 by introducing a fan favorite in an entirely new dairy-free variety—Strawberry Cheezecake!
Strawberry Cheesecake’s Ascension
The conventional Strawberry Cheesecake flavor emerged as Ben & Jerry’s fastest-growing and top-selling flavor in the past 12 months. Climbing to the impressive #4 spot in 2023, this flavor, once an underdog, struggled to secure a place in the top 40 upon its initial release.
Courtesy of Ben & Jerry’s
Strawberry Cheesecake’s Vegan Makeover
Not just a triumph in sales, Strawberry Cheezecake earned its place as the newest addition to Ben & Jerry’s Non-Dairy lineup due to its popularity during trials of the company’s groundbreaking non-dairy oat base. Despite the absence of conventional cheese in this vegan delight, the decadent strawberry “cheezecake” base, complemented by a luscious graham cracker swirl, promises an indulgence that rivals its dairy counterpart.
“We have wanted to feature this one for a while, but this is a case of good things are worth waiting for. The new oat base really showcases the ingredients and lets the strawberry ‘cheezecake’ shine through,” said Flavor Guru Colleen Rossell. “It is so creamy that people are surprised every time that it’s vegan!”
Courtesy of Ben & Jerry’s
Non-Dairy Dominance: Ben & Jerry’s Reign in Frozen Desserts
Having claimed the top spot in the non-dairy frozen dessert category since 2016, Ben & Jerry’s is on a mission to elevate its offerings. The transition from almond and sunflower butter bases to a luxurious oat base further solidifies its commitment to non-dairy indulgence. Non-dairy flavors like Chocolate Chip Cookie Dough and Chocolate Fudge Brownie have already transitioned to the new oat milk base.
For those partaking in Veganuary and venturing into a vegan lifestyle in the new year, Ben & Jerry’s Strawberry Cheezecake awaits at your nearest store. Ben & Jerry’s scoop shops will also feature this new creation. Learn more about Ben & Jerry’s non-dairy offerings at BenJerry.com.
