A celebrity and serial entrepreneur in his own right, Jaden Smith (son of famed entertainer Will Smith) just launched new vegan leather sneakers with a cool “dad-shoe” vibe. In partnership with New Balance, the NB for Jaden Smith Vision Racer is made with partially recycled materials that are completely animal- and cruelty-free. Smith was an integral part in the design and sourcing of materials—according to New Balance, his hands-on involvement helped the company to uphold higher sustainability standards for itself.
The chunky new sneakers start at $150 and launch on July 24 in “Wavy Baby Blue,” which seems to be a bit closer to a light royal purple. More colors are scheduled to debut in the coming months. The New Balance website will serve as the primary shop outlet, though select retailers will also carry the new shoe.
Smith has ignited several vegan-friendly campaigns in the past few years—from partnering with the Los Angeles-based Cafe Gratitude to give away 10,000 free vegan meals to the hungry to openly asking his 8+ million Twitter followers to ditch meat on Fridays.