Veganuary Sets Global Record With Over 400,000 Pledges to Go Vegan
With more than 400,000 global pledges to go vegan, Veganuary set a global record this year.
In January, nearly half a million people from around the world signed up to go vegan for the month through Veganuary—a non-profit organization that encourages people across the globe to go vegan for January and beyond. This is a huge increase from the 250,000 who pledged in 2019, and the organization’s original 2020 target goal of 350,000.
As its first official year in the U.S., about 50,000 people in the states signed up for Veganuary thanks to the organization's partnerships with several brands, restaurants, and retailers, including Hellmann’s, Tofurky, Follow Your Heart, Giant Eagle, Just Salad, and more, who offered promos, giveaways, and special menu items to honor the growing demand for plant-based products. New York, Chicago, Los Angeles, Atlanta, and Dallas were the top five cities in the U.S. to receive Veganuary pledges.
Veganuary’s U.S. Director Wendy Matthews believes the organization's refreshing approach, focused on making veganism enjoyable and easily accessible was a major part of the positive response from Americans.
“The response to Veganuary in the US has been overwhelmingly positive! So many Americans are curious about plant-based foods, especially with the climate crisis looming, and the food service industry is responding to that growing demand,” said Matthews. “Restaurants from coast to coast offered Veganuary specials this year to capitalize on an expanding audience seeking vegan options. With the incredible buzz generated around Veganuary this year, I expect we’ll see an explosion of brands, restaurants, and retailers planning exciting vegan product launches for January 2021.”
While the traditional January challenge is now over, you can still sign up to participate via their website. The pledge and vegan resources are always available, and those who sign up receive daily recipes and support messages.
More from VegOut
10 Vegan Cookbooks by Asian Authors
Add these delicious Asian-authored vegan cookbooks to your collection to redefine your cooking skills and palate!
The Best Vegan Pop-Ups Across the US
Vegan pop-ups are ushering in a new era of trendy eats!
This Vegan Taiwanese Korean Mom-and-Pop Has Been Serving LA for 30 Years
Garden Fresh Vegan is one of Hacienda Heights’ best kept secrets.
Cool Off with These 10 Vegan Ice Cream Bars
These dairy-free frozen treats are sweet, creamy, and made for warm weather!
New Vegan Mexican Restaurant Hijo de su Madre Opens in West LA
The LA vegan taco truck favorite has just opened its doors to its first brick-and-mortar!
From Harry Potter Star to Vegan Activist: An Interview with Evanna Lynch
From working as an actor and adopting a vegan diet to hosting podcasts and launching a successful vegan beauty business, Evanna Lynch dishes it all!
HipCityVeg Launches Vegan Hot Dog Cart Outside of Nationals Park
Suddenly, we’re baseball fans.
Shake Shack Is Testing Vegan Milkshakes
The popular burger chain recently debuted non-dairy frozen custard at select locations in New York and Florida.
Best Vegan Sandals for Summer 2022
We’re stepping out in these cruelty-free looks!
AAPI-Owned Vegan Beauty Brands to Shop Right Now
Step up your skincare game with these AAPI-owned beauty brands!
Best Vegan-Friendly Fast-Food Chains Across the US
Fast-food restaurants broaden their customer bases by introducing meatless menus, some for the first time in their company's history.
Vegan Mexican Restaurant and Wine Bar Opens in NYC’s Chelsea Market
This month, New York’s historic market welcomes Pia, a restaurant featuring plant-based Mexican fare with natural wine pairings.
Subscribe NowOrder the magazine!