Veganuary, a global organization encouraging people to try vegan in January and beyond, is returning to the United States in 2021 for its second year following massive success last January. The campaign is urging everyone to help build a better future by signing up to try vegan, noting that this new year—more than any other—is the time for positive change.
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Veganuary aims to help consumers who are curious about vegan products by providing recipes, shopping tips, and restaurant guides meant to help individuals transition to a plant-based diet. In light of the concerns that the coronavirus has highlighted regarding the dangers of eating animal products, more and more consumers and restaurants are consciously seeking out a more vegan-focused diet.
Alec Baldwin, actor and Veganuary supporter, endorses the idea that this is the perfect time for people to try Veganuary: "During the pandemic, we have cooked all our meals at home and have moved to a completely plant-based diet in this house. When you prepare your own food, it's interesting how your tastes change. And any animal products become less appetizing when you prepare them, from start to finish, yourself."
Major national and regional brands, retailers, and restaurants, including Yelp, Mendocino Farms, Tofurky, Follow Your Heart, Violife, and dozens more, will join Veganuary by offering promotions, giveaways, and special menu items, while creating specialized marketing campaigns for plant-based products. Sign up to be a part of Veganuary by visiting veganuary.com!
