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Vans Just Launched Its First Sustainable Vegan Sneaker Line

From old-school skaters to Gen Z teens, and everyone in between, we’ve all owned a pair of Vans at some point!


From old-school skaters to Gen Z teens, and everyone in between, we’ve all owned a pair of Vans at some point!

Consistently changing the game of skate culture since the mid-1960s in California, Vans is giving its iconic sneakers a sustainable makeover as they have relaunched four of their legacy shoes made with new, vegan- and earth-friendly materials. Whether you rock your pair to drop into the half pipe, dress down a flowy dress to add some edge, slide on a pair to make errands a breeze, or just love the vast range of styles and patterns, there’s a sneaker for everyone, and now, with Eco Theory, the brand is even better for the environment.

New Vans Eco Theory Collection

Available now, the earth-conscious remodels of Vans classics all fit under the new Vans Eco Theory collection and include the Authentic lace ups, Slip-Ons, SK8-Hi high tops, and the classic Style 36 sneakers. Each shoe in the line is made from 100% certified organically grown cotton canvas (made from natural seeds without pesticides or harmful chemicals) and natural rubber outsoles (no petroleum or fossil fuels used here!) that keep the durability, grip, and integrity that Vans fans can rely on. The Slip-Ons feature a collapsible heel and water-based inks and glues, and the Authentic is offered in classic checkerboard print or “Natural/Double Light Gum” colorway.

Ethically Sourced Vegan Approach

With more clothing and shoe brands adopting an ethically sourced vegan approach, we expect this will only be the first of many updates toward sustainability in the brand’s future, especially if the line gains popularity. Swapping suede, chemical dyes, and less environmentally friendly rubbers for better alternatives is a key step, made with confidence by giving the makeover to some of the brand’s most popular shoes. The new Eco Theory collection is available now at select retail locations nationwide and www.vans.com/surf.

Melissa Nowakowski

Melissa Nowakowski


Melissa has been vegan since 2017 and is a self-proclaimed pizza and donut enthusiast. A public relations executive by day—when she’s not scouring New York City and beyond for the next great vegan food and beauty finds—she dedicates her time to supporting animal rescues, traveling, and spoiling her cat, Waffles, and dog, Albie.

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