UK-Based Nonprofit Veganuary Comes to the US This January
Veganuary, a non-profit organization that encourages people to go vegan in January, is launching in the United States in 2020, building upon its success in the United Kingdom.
Aiming to help consumers curious about going vegan by providing recipes, shopping tips, restaurants guides, and more on going plant-based, the UK-based nonprofit is set to come to the states with a global goal to get 350,000 people to take a 31-day plant-based pledge and go vegan this upcoming January. The number has already hit 79,000 and is growing by the second. 12,000 of these sign-ups include people in the United States. The top ten states getting the most traction so far are California, Florida, Texas, New York, Illinois, Georgia, North Carolina, Pennsylvania, Michigan, and Ohio.
More than a quarter of a million people took part in Veganuary last year and over half a million have participated since its launch in 2014. Now, with the climate crisis making headlines almost daily, the charity is intensifying its efforts to promote a planet-friendly plant-based diet by launching high-profile Veganuary campaigns in four new countries—Germany, the United States, South Africa and Chile—as well as partnering with dozens of nonprofits around the world.
With several plant-based brands on the rise in the US food market, Veganuary is ready to support this growing demand in major retailers, brands, and eateries. Companies including Follow Your Heart, Giant Eagle, Hellmann’s, Just Salad, Tofurky, and more will join Veganuary, offering promos, giveaways, and special menu items in support of the organization’s campaign.
Veganuary is supported worldwide by environmentalists, athletes, and celebrities, including Joaquin Phoenix, Alicia Silverstone, Mayim Bailik, Evanna Lynch and many others.
Encouraging Americans to join the Veganuary challenge, Joaquin Phoenix said, “If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’—you can. Right now. Sign up to try vegan this January.”
For more information and to take the pledge to try vegan this January, visit us.veganuary.com.
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