Go to the main content Menu
Back
News
Symphony Barnes Symphony Barnes

UK-Based Nonprofit Veganuary Comes to the US This January

Veganuary, a non-profit organization that encourages people to go vegan in January, is launching in the United States in 2020, building upon its success in the United Kingdom.

Aiming to help consumers curious about going vegan by providing recipes, shopping tips, restaurants guides, and more on going plant-based, the UK-based nonprofit is set to come to the states with a global goal to get 350,000 people to take a 31-day plant-based pledge and go vegan this upcoming January. The number has already hit 79,000 and is growing by the second. 12,000 of these sign-ups include people in the United States. The top ten states getting the most traction so far are California, Florida, Texas, New York, Illinois, Georgia, North Carolina, Pennsylvania, Michigan, and Ohio.

More than a quarter of a million people took part in Veganuary last year and over half a million have participated since its launch in 2014. Now, with the climate crisis making headlines almost daily, the charity is intensifying its efforts to promote a planet-friendly plant-based diet by launching high-profile Veganuary campaigns in four new countries—Germany, the United States, South Africa and Chile—as well as partnering with dozens of nonprofits around the world.

With several plant-based brands on the rise in the US food market, Veganuary is ready to support this growing demand in major retailers, brands, and eateries. Companies including Follow Your Heart, Giant Eagle, Hellmann’s, Just Salad, Tofurky, and more will join Veganuary, offering promos, giveaways, and special menu items in support of the organization’s campaign.

Veganuary is supported worldwide by environmentalists, athletes, and celebrities, including Joaquin Phoenix, Alicia Silverstone, Mayim Bailik, Evanna Lynch and many others.

Encouraging Americans to join the Veganuary challenge, Joaquin Phoenix said, “If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’—you can. Right now. Sign up to try vegan this January.”

For more information and to take the pledge to try vegan this January, visit us.veganuary.com.

Symphony Barnes

@symphonybarnes

Symphony is a Southern California native who is passionate about health and wellness. She enjoys writing, living in California, and sharing her vegan lifestyle. Symphony graduated from Pepperdine University with a Bachelor of Arts in Journalism.

Articles by Symphony

More from VegOut

See the article vegan tapas and cocktail bar opens in albany, new york

Vegan Tapas and Cocktail Bar Opens in Albany, New York

Bar Vegan is now open for late-night eats, signature cocktails, and live music in Central Square.

Cayla White
Bar Vegan
News
See the article vegan bbq pop-up coming to brooklyn, nyc this november

Vegan BBQ Pop-Up Coming to Brooklyn, NYC This November

Get a taste of Southern BBQ in Brooklyn, NYC at this new vegan pop-up!

Kayla Pasko
Pure Grit
News New York
See the article dough joy donuts to open brick-and-mortar in seattle

Dough Joy Donuts to Open Brick-and-Mortar in Seattle

The popular Seattle-based vegan food truck has plans to open its first brick-and-mortar location before the end of the year.

Cayla White
Dough Joy
News
See the article fast-casual greek chain souvla adds plant-based lamb to menu

Fast-Casual Greek Chain Souvla Adds Plant-Based Lamb to Menu

The San Francisco restaurant launched the vegan lamb at all four of its locations on October 20.

Cayla White
Souvla
News San Francisco
See the article plant power fast food’s las vegas location is now open

Plant Power Fast Food’s Las Vegas Location Is Now Open

The chain makes vegan versions of fast-food classics from breakfast to dessert!

Allie Mitchell Allie Mitchell
News
See the article pressed is launching la colombe vegan cold brew smoothies

Pressed Is Launching La Colombe Vegan Cold Brew Smoothies

Give your morning a boost with these convenient, nutrient-dense beverages!

Allie Mitchell Allie Mitchell
Pressed
News
See the article chicago’s kale my name opening los angeles location with tabitha brown

Chicago’s Kale My Name Opening Los Angeles Location with Tabitha Brown

This marks Tabitha Brown’s first vegan restaurant business venture.

Allie Mitchell Allie Mitchell
Kale My Name
News Los Angeles
See the article memphis gets its first full-service black-owned vegan restaurant

Memphis Gets Its First Full-Service Black-Owned Vegan Restaurant

Headed up by celebrity chef Daudi “Da Vegan Guru” McLean, the vegan soul food joint will be Memphis’ first full-service Black-owned vegan restaurant.

Cayla White
Guru's City Vegan
News
See the article the best vegan shrimp brands

The Best Vegan Shrimp Brands

These plant-based shrimps have the taste and texture of traditional seafood!

Anja Grommons Anja Grommons
Food & Drink
See the article cape coral, florida’s first gluten-free vegan restaurant opens

Cape Coral, Florida’s First Gluten-Free Vegan Restaurant Opens

BJ’s Bites is ready to delight gluten-free, vegan diners.

Rebecca Gade Sawicki Rebecca Gade Sawicki
BJ's Bites
News
See the article jack in the box is testing plant-based burgers in phoenix

Jack in the Box Is Testing Plant-Based Burgers in Phoenix

The trial will last until December 12.

Allie Mitchell Allie Mitchell
Jack in the Box
News
See the article how to order vegan at waba grill

How to Order Vegan at WaBa Grill

Eating plant-based at this healthy rice bowl chain is surprisingly easy!

Cayla White
WaBa Grill
Sponsored Food & Drink

Newsletter

We’ll keep you updated on new information,
upcoming events, and the best deals in your area.

By signing up you agree to receive emails from VegOut Magazine
and accept our terms of use, privacy policy, and cookie policy.

Subscribe Now

Get the premier vegan food and lifestyle magazine delivered to your door (or inbox!)
Order the magazine!
The Holiday Issue

Navigation

The Holiday Issue

Subscribe Now

Order the magazine!
Close

Filters

Cities

The Most

Writer