Skinfluencer Hyram Yarbro is launching a vegan skincare line! Known across the interweb and every social media platform as Skincare by Hyram, the man behind countless how-to videos, celebrity skincare reviews, guides for every skin type, and skincare routine reaction videos, Hyram Yarbo is officially launching his own brand in partnership with one of his cult favorites, The Inkey List.

Selfless by Hyram

Working with The Inkey List, Hyram has teamed up with experts and chemists to create custom formulas addressing some of his and his followers’ skin concerns, while also addressing climate change. Selfless by Hyram combines self-love and self-beauty to connect consumers with a greater, selfless cause—social change. Each purchase from the new line will have a direct impact, not only on the user’s skin, but on the world. Each product has a core mission and focus to help support clean drinking water and to prevent climate change, benefitting the Thirst Project (providing someone in need with a year’s worth of clean drinking water) and Rainforest Trust (helping protect CO2-rich tropical forests from deforestation).

100% Recyclable Packaging and Sustainability Transparency

Hyram has always offered clear, transparent reviews of products and skincare ingredients to his followers, so you can expect that his line will be no different. The line’s philosophy is “effective, gentle, and non-irritating skin care with high performing earth-conscious ingredients.” So you know there won’t be any hidden fragrances or known irritants! The line will launch exclusively at Sephora with five products and will be available in 29 countries—all under $30, making effective cruelty-free products even more affordable. So far, the first product to be announced is the Retinol & Rainbow Algae Repair Serum to target acne marks and hyperpigmentation. All products from the line will be formulated with 100% recyclable packaging and sustainability transparency.

Additional products will be announced on Hyram’s social channels, and will slowly populate on the brand’s site and Sephora ahead of the official launch on June 24th. For further updates, follow @selflessbyhyram on Instagram or check out us.selflessbyhyram.com.