Purple Carrot Launches Plant-Based Frozen Meals at Whole Foods
Purple Carrot adds to the growing frozen food market with new single-serve frozen meals. The company, known for its plant-based meal kit subscriptions, has partnered with Conagra Brands, parent of popular vegan companies Gardein and Earth Balance, to create convenient, plant-forward meals that are ready in minutes. Products include Plant-Based Meatball Marinara, Maple Chipotle Veggie, Sweet Corn Elote, and Fiesta Pepper and can be found at most Whole Foods Market stores across the country.
If you’re a Purple Carrot fan, rest assured that the new retail products offer the same globally-inspired flavor profiles and nutritional philosophies as their meal kit offerings. These frozen dishes are perfect for busy vegans and veg-curious eaters alike. Dinner is served and it just got a lot more convenient.
During her studies to become a registered dietitian, Anja—a longtime vegetarian—transitioned to a vegan diet. Living in Kalamazoo, Michigan at the time (Go Broncos!), she met Maggie and Tammie through VegOut Kalamazoo (one of VegOut’s first focus cities) and began collaborating with the duo. When she’s not writing about new vegan eats, practicing as a pediatric clinical dietitian, and virtually coaching fellow plant-based eaters, you can find her creating veg-centric recipes, trying new cruelty-free products, and spending time with her partner Addison and cat Kovu.
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