Puma Launches Sustainable Yoga Line with Cara Delevingne

In partnership with the performance brand Puma, Delevingne has launched the Exhale Collection, a line of yoga apparel designed using eco-conscious materials, such as 70% recycled polyester, and fully offsetting any unavoidable emissions. As Puma continues to remain committed to reducing its environmental impact and living up to its code of being “forever better,” Delevingne felt it was the perfect opportunity to combine two of her personal interests—yoga and the environment.

“Yoga is one of my biggest passions. It has impacted my life in such a positive way. When Puma approached me about partnering to create a yoga line, I was thrilled. We both are very focused on the environment. That is why it was important to design a collection with minimal impact. This creates a more meaningful impact on our mind, body, and practice, allowing us space for peace and tranquility to simply exhale,” Delevingne told VegOut.

Retailing for $55-$100, the first collection will be available starting today, March 22 on Puma.com, at the Puma NYC flagship, and at select retailers. A second collection will be available starting in early April. The debut collections include pieces like the Exhale High Waist Full Tight, Exhale Studio Bra, Exhale Crop Top, Exhale Knit Cover Up, and more.

For more info on Puma’s commitment to sustainability, visit Puma.com/ForeverBetter.