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Anja Grommons Anja Grommons Anja Grommons

Online Vegan Grocery Store Vejii Acquires Vegan Essentials

Virtual vegan market, Vejii, recently signed a definitive agreement to acquire Vegan Essentials, one of the largest vegan marketplaces in the United States.

Vejii became operational within the continental US in November of 2020 and just launched in Canada last week. The North American e-market houses everything from plant-based grocery faves and personal care items to vegan vitamins, wine, and kid essentials. Vejii CEO Kory Zelikson is committed to long-term market expansion all the while remaining environmentally friendly and operationally unique.

Vegan Essentials has been in business for over 20 years and the Vejii team plans to utilize these years of data to leverage continued expansion within the vegan community. With the brand acquisition, Vejii will inherit a loyal customer base, brand relationships, and current distribution channels from Vegan Essentials’s well-established market. Post-merge, Vejii will become the largest-reaching online vegan marketplace in the game—read: a total vegan retail powerhouse! Not only is this consolidation a major step for Vejii, it’s a huge leap for the plant-based market as a whole.

We cannot wait to order our Vejiis and get our vegan shop on! Want to hear more about Vejii? Stay tuned for our next issue of VegOut Magazine.

Anja Grommons

@vegcentricdietitian

Anja is a plant-based dietitian by day and vegan foodie by night. She offers virtual nutrition coaching for vegan and veg-curious clients. Check out her site for coaching services, recipes, and nutrition tips at vegcentricdietitian.com.

Articles by Anja
Anja Grommons

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