The Canadian activewear retailer is joining the fashion industry’s movement toward sustainability through the launch of their newest eco-conscious products!
Lululemon, the Canadian activewear retailer known for its yoga pants and yoga wear, has partnered with Bolt Threads—a material solutions company that manufactures Mylo (mushroom mycelium leather)—to create sustainable mushroom-based yoga accessories. The new products are made from Mylo, a biodegradable leather alternative made from mycelium, a root network of fungal threads.
Lululemon’s New Sustainable Yoga Collection
Lululemon’s new sustainable yoga collection will feature three new products—a woven yoga mat, The Meditation and Yoga Mat Bag, and the Barrel Duffel Bag. The woven yoga mat is modeled after the brand’s 3D-textured Take Form Mat, which allows yogis to maintain balance and alignment without looking down while practicing poses. The company plans to launch the items for purchase in early 2022. In addition, Lululemon aims to use at least 75% sustainable materials in all of its products by 2025, and its partnership with Bolt Threads is the first step in achieving this goal.
The Movement Toward Sustainability
Lululemon is joining the movement toward sustainability alongside major fashion brands like Kering—the parent company of Gucci and owner of Yves Saint Laurent, Bottega Veneta, Balenciaga, and Alexander McQueen—as well as Adidas, who has also recently partnered with Bolt Threads. The partnership with Bolt Threads gives companies exclusive access to Mylo, which in turn allows them to create more eco-friendly products.
In addition, Stella McCartney has maintained a long-time partnership with Bolt Threads and recently unveiled a black bustier top along with a pair of utilitarian trousers made from Mylo. While the top and trousers are not for sale, the brand is using the new designs as a model for future commercial offerings.
To stay up to date on the launch of Lululemon’s newest sustainable products, check out lululemon.com.
