LesserEvil to Launch Vegan Veggie Sticks This Fall
LesserEvil, the better-for-you snack brand, announces its latest innovation—Grain Free Veggie Sticks, to hit shelves in retail and online this September.
The Veggie Sticks use clean and sustainable ingredients, such as cassava, sweet potato, and Himalayan pink salt and welcome a new medley of wholesome organic vegetables like tomato, pumpkin, carrot, spinach, and broccoli at 120 calories per serving. Vegan Ranch and Himalayan Pink Salt Veggie Sticks are certified USDA organic, vegan, paleo, non-GMO, grain-free, gluten-free, and kosher.
“At a time when we are seeing shoppers purchase more snacks and indulgent treats, whether it’s for comfort, cravings, or mindful moments, we want to be there delivering the cleanest, sustainable options they can count on to be healthier while still packing deliciousness,” said LesserEvil president and CEO, Charles Coristine. “We have taken a hard look at the category and see a significant opportunity to bring to the marketplace a differentiated line of Grain Free Veggie Sticks, from the tasty on-trend flavors and crunch to the density of real, organic vegetables and healthy fats from better oils.”
In addition, coming next month, two new items joining LesserEvil’s existing product lines include Fiery Hot Grain Free Paleo Puffs and Pumpkin Spice Organic Popcorn. A seasonal limited edition of LesserEvil’s organic air-popped popcorn seasoned with organic pumpkin spice seasoning, The Pumpkin Spice Organic Popcorn is available in 7 oz 5-packs for $19.99 at LesserEvil.com through the fall season. LesserEvil’s Veggie Sticks and Fiery Hot Paleo Puffs will be available in September at Whole Foods Market nationwide in the US, and online at lesserevil.com.
Mohini, a born and raised vegetarian from Chicago, initially went vegan when faced with a health issue, but stayed vegan for the animals. Whole food plant-based eating (inspired by traditional Indian culture) is her optimal diet. An advocate for mental health and lifestyle changes, she has a degree in Health Sciences from DePaul University.
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