Cruelty-free makeup just became even more accessible as KVD Vegan Beauty has launched at more than 1,200 Ulta stores nationwide!
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Previously owned by vegan beauty mogul Kat Von D, the newly rebranded company—KVD Vegan Beauty—is now being sold at 1,264 Ulta Beauty locations across the country. In January 2020, Von D passed the brand over to longtime partner KENDO, which renamed the company to KVD Vegan Beauty.
KVD Vegan Beauty still offers fan-favorite items such as the Everlasting Liquid Lipstick, Lock-It Foundation, and Tattoo Liner. To celebrate the launch at Ulta, the brand is offering a limited-edition makeup fanny pack featuring illustrations from Brazilian artist Ana Strumpf, which comes as a complimentary gift with any KVD Vegan Beauty purchase of $50 or more at Ulta stores. The brand is also offering a Vegan Beauty Bestsellers set, which includes Go Big or Go Home Mascara in “Trooper Black,” Everlasting Liquid Lipstick in “Mother,” and a Tattoo Liner in “Trooper Black.”
KVD Vegan Beauty products will also continue to be carried at Sephora stores.
