Cruelty-free makeup just became even more accessible as KVD Vegan Beauty has launched at more than 1,200 Ulta stores nationwide!
Previously owned by vegan beauty mogul Kat Von D, the newly rebranded company—KVD Vegan Beauty—is now being sold at 1,264 Ulta Beauty locations across the country. In January 2020, Von D passed the brand over to longtime partner KENDO, which renamed the company to KVD Vegan Beauty.
KVD Vegan Beauty still offers fan-favorite items such as the Everlasting Liquid Lipstick, Lock-It Foundation, and Tattoo Liner. To celebrate the launch at Ulta, the brand is offering a limited-edition makeup fanny pack featuring illustrations from Brazilian artist Ana Strumpf, which comes as a complimentary gift with any KVD Vegan Beauty purchase of $50 or more at Ulta stores. The brand is also offering a Vegan Beauty Bestsellers set, which includes Go Big or Go Home Mascara in “Trooper Black,” Everlasting Liquid Lipstick in “Mother,” and a Tattoo Liner in “Trooper Black.”
KVD Vegan Beauty products will also continue to be carried at Sephora stores.