Go to the main content Menu
Back
News
Symphony Barnes Symphony Barnes

Kroger Just Launched New Plant-Based Meat

Expanding on the success of their natural and organic brand Simple Truth, The Kroger Co. just launched a 100% plant-based branch of the line called Simple Truth Plant Based.

After examining food trends, Kroger reported that a rising number of U.S. consumers are including more and more plant-based foods and cutting back on animal products.

"As more of our customers embrace a flexitarian lifestyle, choosing to prioritize healthier food choices and reduce their environmental footprint, we are excited to meet their needs,” said Gil Phipps, vice president of Kroger Our Brands. We are introducing our Simple Truth Plant Based collection to offer even more fresh, remarkably delicious, animal-free food to provide shoppers with a greater selection of choices that are more accessible and affordable."

The line features fresh, meatless burgers and grinds, along with a variety of other plant-based foods, such as chocolate chip cookie dough, alfredo sauce, bolognese sauce, deli slices, sausages, cream cheese, sour cream, french onion dip, and queso.

"Kroger is at the intersection of plant-based curiosity and culinary innovation,” said Gil Phipps, vice president of Kroger Our Brands. “Our customers are really open right now to exploring plant-based alternatives, and we're responding with our new collection.”

Kroger’s current plan is to roll out new plant based items to their stores each month and keep it ongoing, similarly to how their original Simple Truth brand launches new items monthly, adding to their portfolio, which already has over 1,500 products.

Kroger products are available at Kroger Co. chain grocery stores, which include Kroger Food 4 Less, Ralphs, and more, as well as at online grocery stores, such as Vitacost.

Symphony Barnes

@symphonybarnes

Symphony is a Southern California native who is passionate about health and wellness. She enjoys writing, living in California, and sharing her vegan lifestyle. Symphony graduated from Pepperdine University with a Bachelor of Arts in Journalism.

Articles by Symphony

More from VegOut

See the article 10 vegan chocolate chip brands perfect for baking

10 Vegan Chocolate Chip Brands Perfect for Baking

These dairy-free chocolate chips were made for cookies, waffles, muffins, and more.

Anja Grommons Anja Grommons
Pascha Chocolate
Food & Drink
See the article 12 vegan beauty gifts to shop this holiday season

12 Vegan Beauty Gifts to Shop This Holiday Season

Deck the halls with boughs of vegan beauty gifts!

Alejandra Tolley Alejandra Tolley
Fleur & Bee
Fashion & Beauty
See the article sustainably and carefully sourced ingredients set this native american-owned vegan bakery apart

Sustainably and Carefully Sourced Ingredients Set This Native American-Owned Vegan Bakery Apart

Place an order from Wholesome Bakery in honor of Native American Heritage Month!

Allie Mitchell Allie Mitchell
Wholesome Bakery
Food & Drink
See the article 8 vegan bakeries in los angeles

8 Vegan Bakeries in Los Angeles

Stock up for the holidays at these sweet stops!

Allie Mitchell Allie Mitchell
Just What I Kneaded
Food & Drink Los Angeles
See the article 11 best cruelty-free, vegan laundry detergents

11 Best Cruelty-Free, Vegan Laundry Detergents

Elevate your laundry day with these plant-based brands.

Tammie Ortlieb Tammie Ortlieb
Seventh Generation
Shopping
See the article pomona’s first all-vegetarian spot borreguitas serves traditional mexican dishes

Pomona’s First All-Vegetarian Spot Borreguitas Serves Traditional Mexican Dishes

This powerful story highlights how the Torres family turned their 15-year-old restaurant into Pomona’s first vegetarian spot!

Alejandra Tolley Alejandra Tolley
Borreguitas
Food & Drink Los Angeles
See the article 10 vegan ice cream brands that ship nationwide

10 Vegan Ice Cream Brands That Ship Nationwide

From sorbet bars and gelato to ice cream sandwiches and cones, these desserts hit the spot!

Allie Mitchell Allie Mitchell
SorBabes
Food & Drink
See the article the best store-bought vegan whipped cream brands

The Best Store-Bought Vegan Whipped Cream Brands

Elevate your plant-based desserts with these dairy-free whipped toppings.

Anja Grommons Anja Grommons
Food & Drink
See the article the best store-bought vegan stuffing

The Best Store-Bought Vegan Stuffing

These festive, plant-based side dishes were made for inclusive holiday dinners.

Anja Grommons Anja Grommons
Pepperidge Farm
Food & Drink
See the article 13 vegan thanksgiving items from trader joe’s

13 Vegan Thanksgiving Items from Trader Joe’s

Check out these Trader Joe’s plant-based favorites for Thanksgiving 2022.

Anja Grommons Anja Grommons
Trader Joe's
Food & Drink
See the article beyond meat teams up with american cancer society to advance cancer research

Beyond Meat Teams up with American Cancer Society to Advance Cancer Research

The multi-year agreement will aim to advance research on plant-based meat and cancer prevention.

Cayla White
Beyond Meat
News
See the article pinky cole’s book tour is coming to los angeles next week

Pinky Cole’s Book Tour Is Coming to Los Angeles Next Week

The Pinky Cole Experience Tour will be making a stop at The Regent Theatre in DTLA this Monday, November 21.

Cayla White
Pinky Cole
News Los Angeles

Newsletter

We’ll keep you updated on new information,
upcoming events, and the best deals in your area.

By signing up you agree to receive emails from VegOut Magazine
and accept our terms of use, privacy policy, and cookie policy.

Subscribe Now

Get the latest in plant-based news, entertainment, and lifestyle delivered straight to your door (or inbox!)
Order the magazine!

Navigation

Subscribe Now

Order the magazine!
Close

Filters

Cities

The Most

Writer

Test

Test 2

ddd