KFC Expands Vegan Fried Chicken Test Market to Southern California
KFC partners with Beyond Meat to offer plant-based fried chicken in select restaurants in the greater Los Angeles and San Diego areas.The company announced today a sneak peek of Beyond Fried Chicken, their plant-based chicken collaboration, in Southern California.
Beginning July 20, Beyond Fried Chicken will be available for customers in more than 50 select KFC restaurants in the Los Angeles, Orange County, and San Diego areas while supplies last. Disclaimer: The plant-based option is cooked in the same oil as animal products. Beyond Fried Chicken debuted in August of 2019 and was first available in a one-day consumer test in Atlanta, which sold out in less than five hours. Following additional product development, KFC launched an expanded market test of Beyond Fried Chicken in February in the Nashville and Charlotte markets, which received a positive consumer response.
“I’ve said it before: despite many imitations, the flavor of Kentucky Fried Chicken is one that has never been replicated, until Beyond Fried Chicken,” said Andrea Zahumensky, chief marketing officer, KFC U.S. “We know the East Coast loved it, so we thought we’d give those on the West Coast a chance to tell us what they think in an exclusive sneak peek.” Ethan Brown, Beyond Meat founder and CEO said, “We are thrilled to continue our partnership with KFC and bring Beyond Fried Chicken to Southern California.”
Beyond Fried Chicken will come with a choice of dipping sauce and will be available as a 6- or 12-piece, à la carte or as part of a combo, complete with a side and medium drink. Prices will start at $6.99. Starting Monday, July 20, fans can find their nearest KFC serving Beyond Fried Chicken by visiting the restaurant locator on kfc.com and looking for the Beyond Fried Chicken indicator.
Mohini, a born and raised vegetarian from Chicago, initially went vegan when faced with a health issue, but stayed vegan for the animals. Whole food plant-based eating (inspired by traditional Indian culture) is her optimal diet. An advocate for mental health and lifestyle changes, she has a degree in Health Sciences from DePaul University.
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