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Jason Momoa Launches Sustainable Vegan Sneakers Made from Algae

Being sustainable just got even sexier, with Aquaman heartthrob Jason Momoa launching a line of vegan sneakers!

Jason Momoa
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Being sustainable just got even sexier, with Aquaman heartthrob Jason Momoa launching a line of vegan sneakers!

Climbing apparel brand SoILL has partnered with Jason Momoa to launch two limited-edition vegan sneakers made from algae. The stylish sneaks are launched in partnership with Bloom, a company on a mission to maintain healthy ecosystems and reduce water pollution by turning harmful algae bloom into sustainable materials.

Jason Mamoa has long been a passionate voice raising awareness about plastic pollution and waste reduction and has his own plastic-free water company, Mananalu. The sustainable Unity Purple and Yaya Lavender kicks are part of the ILL x On the Roam collection and feature an organic cotton upper, Bloom algae insoles, and biodegradable outsoles.

The collection is available for pre-order now, and the shoes will ship in June.

Melissa Nowakowski

Melissa Nowakowski

she/her

Melissa has been vegan since 2017 and is a self-proclaimed pizza and donut enthusiast. A public relations executive by day—when she’s not scouring New York City and beyond for the next great vegan food and beauty finds—she dedicates her time to supporting animal rescues, traveling, and spoiling her cat, Waffles, and dog, Albie.

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