Jaden Smith Partners With New Balance to Launch Vegan Leather Sneakers
A celebrity and serial entrepreneur in his own right, Jaden Smith (son of famed entertainer Will Smith) just launched new vegan leather sneakers with a cool “dad-shoe” vibe. In partnership with New Balance, the NB for Jaden Smith Vision Racer is made with partially recycled materials that are completely animal- and cruelty-free. Smith was an integral part in the design and sourcing of materials—according to New Balance, his hands-on involvement helped the company to uphold higher sustainability standards for itself.
The chunky new sneakers start at $150 and launch on July 24 in “Wavy Baby Blue,” which seems to be a bit closer to a light royal purple. More colors are scheduled to debut in the coming months. The New Balance website will serve as the primary shop outlet, though select retailers will also carry the new shoe.
Smith has ignited several vegan-friendly campaigns in the past few years—from partnering with the Los Angeles-based Cafe Gratitude to give away 10,000 free vegan meals to the hungry to openly asking his 8+ million Twitter followers to ditch meat on Fridays.
More from VegOut
This Plant-Based Comfort Food Brand Is Democratizing Access to Vegan Food
Have we mentioned how much we love Better Chew?
A Vegan Mediterranean Brasserie Opens in NYC Next Week
NYC vegan restaurant group City Roots Hospitality opens a fourth vegan eatery located in Manhattan’s Chelsea neighborhood next week!
8 Essential Black-Owned Vegan Restaurants and Pop-Ups in Orlando You Need to Try
Welcome February with delicious food from these Southern icons.
25 Black-Owned Vegan Food Brands to Support Right Now (And Always)
Load up your kitchen with these stellar food and drink products!
5 Black-Owned Brands to Shop for Vegan Chocolate This Valentine’s Day
Support a great business and get your Valentine’s Day shopping done all in one!
Slutty Vegan Opens Its First College Campus Location at Georgia Tech
The vegan burger joint is set to open its first college campus location in their home city next month!
Smorgasburg LA’s Super Vegan Sunday Returns for 2023
The special event is back after a three-year hiatus with an exciting collab with LA Taco—to determine the best vegan taco in the city!
Afro-Vegan Society Kicks off Third Annual Veguary for Black History Month
Afro-Vegan Society launches their third annual Veguary campaign offering online support and community for those going vegan!
Vegan Valentine’s Day Treats in LA
From heart-shaped donuts and cakes to chocolate-covered strawberries and pretzels, this list covers it all!
The Best Juice Bars in Orlando, Florida
Beat the Florida heat with thirst-quenching juices, shots, and cleanses from these nine spots!
Unreal Deli Vegan Lunch Meat Launches at All Sprouts Locations
You can now find this vegan deli meat brand in the Sprouts deli section!
Where to Eat Vegan Valentine’s Day Dinner in LA
You’re bound to fall in love at these vegan restaurants!